Head of Marketing – Growth & Market Expansion

Flytrex•Fort Worth, TX

About The Position

Flytrex is hiring a hands-on marketing leader to own marketing strategy and execution as the company expands its autonomous drone food-delivery service into new U.S. cities and neighborhoods. The role combines digital marketing, local activation, restaurant partnerships, and grassroots execution to drive measurable growth in physical communities. The Head of Marketing will lead a growing marketing team and work closely with operations and business development. The position is responsible for customer acquisition, engagement, retention, order growth, market launches, brand positioning, creative direction, marketing performance, and the processes needed to support efficient growth. The role calls for a resourceful leader who can balance long-term strategy and campaign analysis with close involvement in day-to-day execution. Travel of 20–50% is required to support launches, local execution, partnerships, and team collaboration.

Requirements

At least 5 years of marketing experience, including significant leadership responsibility and proven experience managing and developing marketing teams.
Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories.
Deep understanding of hyperlocal demand generation and hands-on experience executing campaigns in geographically distributed markets.
Strong background in B2C and B2B marketing across online and offline channels.
Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition.
Strong analytical skills and experience owning marketing budgets, measuring performance, and translating data into actionable decisions.
Excellent understanding of branding, design, creative direction, and consumer messaging.
Exceptional organizational skills, meticulous attention to detail, and the ability to manage multiple priorities.
Track record of strategic leadership and hands-on execution, particularly in fast-moving, resource-constrained environments.
Entrepreneurial, results-driven approach, with a willingness to take ownership, challenge assumptions, overcome obstacles, and get things done.
Willingness and ability to travel 20–50%.

Nice To Haves

Experience in the food or restaurant ecosystem, including QSRs, food delivery platforms, restaurant technology, or POS companies.
Experience in high-growth startups, marketplaces, or multi-location consumer businesses.
Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools.

Responsibilities

Own customer acquisition, engagement, retention, and order growth across existing and new markets.
Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories.
Build repeatable marketing playbooks and adapt them to the characteristics of each community.
Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives.
Lead B2C and B2B marketing to drive consumer demand and support restaurant acquisition and merchant engagement.
Develop local partnerships, co-marketing initiatives, and unconventional growth opportunities.
Test new channels and tactics to identify those that deliver measurable business results.
Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets.
Lead brand positioning, messaging, and creative direction while maintaining standards across marketing touchpoints.
Manage, mentor, and develop the marketing team while remaining actively involved in execution.
Establish processes, priorities, and accountability to support rapid, efficient growth.
Travel to support market launches, local execution, partnerships, and team collaboration.