Head of Marketing – Growth & Market Expansion

Flytrex•New York, NY

About The Position

Flytrex is seeking an experienced, hands-on marketing leader to direct its next stage of growth as it expands autonomous drone food delivery into new U.S. cities and neighborhoods. The role owns marketing strategy and execution, leading a growing team and collaborating closely with operations and business development to drive measurable results. Because Flytrex operates in physical communities, the work combines digital marketing, local activation, restaurant partnerships, and grassroots execution. The Head of Marketing will grow demand and the brand, launch new markets, and build strategies that can scale while accounting for each community's characteristics. The position combines long-term strategic leadership with direct involvement in campaign performance, creative review, and execution. It also calls for a resourceful, detail-oriented, entrepreneurial approach suited to a fast-moving, resource-constrained environment.

Requirements

At least 5 years of marketing experience, including significant leadership responsibility and demonstrated experience managing and developing marketing teams.
Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories.
Deep understanding of hyperlocal demand generation and hands-on experience executing campaigns in geographically distributed markets.
Strong B2C and B2B marketing background across online and offline channels.
Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition.
Strong analytical skills and experience owning marketing budgets, measuring performance, and translating data into actionable decisions.
Excellent understanding of branding, design, creative direction, and effective consumer messaging.
Exceptional organizational skills, meticulous attention to detail, and ability to manage multiple priorities while maintaining momentum.
Track record of strategic leadership and hands-on execution, particularly in fast-moving, resource-constrained environments.
Relentless, entrepreneurial, results-driven attitude, with ownership, resilience, and a willingness to challenge assumptions and find solutions.
Willingness and ability to travel 20–50%.

Nice To Haves

Experience in the food or restaurant ecosystem, including QSRs, food delivery platforms, restaurant technology, or POS companies.
Experience in high-growth startups, marketplaces, or multi-location consumer businesses.
Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools.

Responsibilities

Own customer acquisition, engagement, retention, and order growth across existing and new markets.
Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories.
Build repeatable marketing playbooks and adapt them to the characteristics of each community.
Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives.
Lead B2C and B2B marketing, driving consumer demand while supporting restaurant acquisition and merchant engagement.
Develop local partnerships, co-marketing initiatives, and unconventional growth opportunities.
Test new channels and tactics to identify those that produce measurable business results.
Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets.
Lead brand positioning, messaging, and creative direction, maintaining high standards across touchpoints.
Manage, mentor, and develop the marketing team while remaining actively involved in execution.
Establish processes, priorities, and accountability to support rapid, efficient growth.
Travel to support market launches, local execution, partnerships, and team collaboration.