Head of Marketing – Growth & Market Expansion

Flytrex•Houston, TX

About The Position

Flytrex is seeking an experienced, hands-on marketing leader to lead growth and market expansion as the company expands its autonomous drone food-delivery service into new U.S. cities and neighborhoods. The Head of Marketing will own marketing strategy and execution, lead a growing team, and collaborate closely with operations and business development to drive measurable results. The role combines long-term strategic planning with campaign analysis, creative review, and direct execution in a fast-moving, resource-constrained environment. The position focuses on building demand and brand awareness in physical communities through digital marketing, local activation, restaurant partnerships, and grassroots execution. The marketing leader will drive customer acquisition, engagement, retention, and order growth; launch new territories using scalable but community-specific approaches; and develop repeatable marketing playbooks. They will lead integrated B2C and B2B campaigns across online and offline channels, manage marketing performance and budgets, guide brand positioning and creative direction, and develop the marketing team. Travel of 20–50% is required to support market launches, local execution, partnerships, and team collaboration.

Requirements

At least 5 years of marketing experience, including significant leadership responsibility and proven experience managing and developing marketing teams.
Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories.
Deep understanding of hyperlocal demand generation and hands-on experience executing campaigns in geographically distributed markets.
Strong background in both B2C and B2B marketing across online and offline channels.
Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition.
Strong analytical skills and experience owning marketing budgets, measuring performance, and translating data into actionable decisions.
Excellent understanding of branding, design, creative direction, and effective consumer messaging.
Exceptional organizational skills, meticulous attention to detail, and ability to manage multiple priorities while maintaining momentum.
Track record of strategic leadership and hands-on execution, particularly in fast-moving, resource-constrained environments.
Relentless, entrepreneurial, results-driven attitude, with a willingness to take ownership, challenge assumptions, overcome obstacles, and get things done.
Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration.

Nice To Haves

Experience in the food or restaurant ecosystem, including QSRs, food delivery platforms, restaurant technology, or POS companies.
Experience in high-growth startups, marketplaces, or multi-location consumer businesses.
Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools.

Responsibilities

Own customer acquisition, engagement, retention, and order growth across existing and new markets.
Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories.
Build repeatable marketing playbooks while adapting them to the characteristics of each community.
Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives.
Lead B2C and B2B marketing, driving consumer demand while supporting restaurant acquisition and merchant engagement.
Develop local partnerships, co-marketing initiatives, and unconventional growth opportunities.
Test channels and tactics to identify those that deliver measurable business results.
Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets.
Lead brand positioning, messaging, and creative direction, maintaining high standards across marketing touchpoints.
Manage, mentor, and develop the marketing team while remaining actively involved in execution.
Establish processes, priorities, and accountability to support rapid, efficient growth.
Travel to support market launches, local execution, partnerships, and team collaboration.