Head of Marketing, Beamable

FIRY•Las Vegas, NV

4d•Remote

About The Position

Beamable is seeking a Head of Marketing to lead the market introduction and growth of its game AI analytics and game development platform. The role will build the marketing function from the ground up, shape market positioning, and establish a go-to-market strategy to drive awareness, customer acquisition, and revenue growth. Partnering directly with the CRO, this senior individual contributor has strategic ownership and hands-on responsibility across messaging, brand positioning, demand generation, events, and go-to-market execution. The role is expected to establish a differentiated market presence, generate qualified pipeline, and build a scalable marketing foundation that supports sustained growth and category leadership. Beamable is a backend and LiveOps infrastructure platform for game developers. It provides backend services, identity, analytics, meta-game systems, virtual economies, and AI-native tooling in an integrated platform, and powers Wingman, an agentic LiveOps product. Beamable is part of FIRY, a founder-led global technology portfolio.

Requirements

At least 10 years of experience in B2B marketing, with significant experience in game technology, developer tools, or SaaS/analytics platforms.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven track record of building a marketing function from 0 to 1 in an early-stage, startup, or relaunching company.
Experience building and leading high-performing marketing teams and scaling a function from solo operator to full team.
Experience marketing to technical audiences, such as developers, engineers, or game studios, with an understanding of how developer tools are evaluated and adopted.
Demonstrated success driving demand generation, lead pipeline, and brand awareness in a B2B context.
Experience planning and executing a presence at major gaming or technology industry conferences, such as GDC, Gamescom, or equivalent.
Ability to operate as a senior thought partner to executive leadership, align marketing strategy to company goals, and influence priorities without direct authority over resources.
Ability to set strategy and execute hands-on, including writing copy, building decks, managing vendors, and running events.

Nice To Haves

Advanced degree or equivalent experience.

Responsibilities

Define and own the go-to-market strategy and brand positioning for the product relaunch, including messaging, ideal customer profile definition, and competitive differentiation.
Build the narrative guiding Beamable's external communications and market presence.
Own end-to-end demand generation across digital, content, community, and event channels, and build a repeatable pipeline engine that delivers qualified leads and measures marketing contribution to revenue.
Lead Beamable's presence at industry events, including GDC and Gamescom, from strategy through on-site execution and post-event follow-up.
Partner with the CRO to maximize pipeline generation and brand impact from conference investments.
Create and maintain marketing assets, including decks, one-pagers, case studies, web copy, and demo materials, ensuring they reflect the company's positioning and current product capabilities.
Establish marketing infrastructure from the ground up, including tooling, processes, measurement frameworks, and reporting cadence.
Build a scalable foundation for future team growth and increasingly sophisticated marketing programs.