Head of Marketing (B2B SaaS)

Tidio

2d • Remote

About The Position

Tidio is seeking a hands-on B2B SaaS marketing leader to connect strategy with execution. This role will be responsible for product positioning, market penetration, campaign generation, brand evolution, and leading the team through the next stage of growth. Tidio is a customer service platform that integrates AI and human interaction to help businesses scale efficiently while maintaining a personal touch. The company's AI product, Lyro, is a leading AI customer service solution aiming for the number one spot globally. Tidio is recognized among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024 and holds a 4.7/5 rating on Shopify and G2. The company employs over 150 people and its widget is viewed by 350 million unique users monthly.

Requirements

• Experience designing campaign strategies that orchestrate demand, connecting multiple channels into one coherent system.
• Experience in B2B SaaS environments, ideally in at least two companies, with a strong understanding of go-to-market models and how they evolve with scale.
• Ability to align brand, product marketing, and go-to-market into one consistent narrative across all touchpoints.
• Strong foundations in Product Marketing - you know best practices in defining positioning, messaging, and ICP clarity.
• Proven track record of leading brand evolution strategy or rebranding initiatives, from direction to execution - ideally backed with a portfolio.
• Experience operating at Head level (or equivalent scope), ideally in a hands-on environment where you’ve stayed close to both strategy and execution.
• Experience leading teams of 3-10 people, including a mix of specialists, leads, and managers.
• A passionate leader who genuinely enjoys building and guiding teams - with a track record of providing alignment, hiring great people, and earning credibility through clear direction, consistent decisions, and high standards.

Responsibilities

• Own the marketing strategy and priorities, aligning Brand, Product Marketing, Design, campaigns, and go-to-market with company goals.
• Lead and develop a 5-10 person team, setting clear ownership, standards, workflows, and priorities across Brand, Product Marketing, Design, and Web.
• Plan and execute integrated B2B SaaS campaigns across paid, events, web, content, social media, and partner channels, connecting activity to clear business outcomes.
• Own product positioning, messaging, ICP, and value propositions, ensuring a consistent narrative across the website, campaigns, sales, product launches, and customer touchpoints.
• Lead go-to-market for product launches and feature releases, partnering closely with Product, Sales, and other teams from strategy through execution.
• Lead brand evolution and rebranding initiatives across three brands, managing external agencies, creative direction, timelines, quality, and final delivery.
• Own marketing performance and operations, including the P&L, KPIs, planning, and regular company-wide marketing updates — while staying close to the work and execution.

Benefits

• Sport & wellness benefit
• Private medical care
• Mental well-being program, including individual therapy sessions and resources for employees
• Free access to one of the most popular e-book and audiobook services
• Regular social events, including company-wide offsites and team events
• Individual work tools — MacBook Pro, Dell monitor, JBL headphones, and the flexibility to tailor your setup to your needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed