Head of Marketing

Sola Insurance•Atlanta, GA

6d•$155,000 - $175,000

About The Position

We need a marketer who can build and scale. Sola is at an inflection point. We have a product that works, thousands of agents who trust us, and real momentum behind us. Now we need someone to come in, set the foundation for how marketing operates at Sola, and help us get to the next level. We want someone who has been in the early innings before, ideally someone who has taken a company from seed or Series A into real scale, and is genuinely hungry to do it again. Not someone coasting on a strong resume, but someone who sees this as the right opportunity at the right time and wants to make their mark on it. You’ll work directly with the founders, shape how marketing runs at Sola, and own the full picture: brand, content, agent marketing, demand gen, PR, and the vision for what this function grows into.

Requirements

8+ years in marketing
You’ve built a marketing function before, not stepped into one that was already running
Strong generalist with real depth across brand, content, demand gen, and comms, not someone who’s good at one thing and calls themselves a generalist
A strong writer with a strong eye for design and quality, the kind of person who notices when something is off and cares enough to fix it
Comfortable working through ambiguity and figuring things out without waiting to be pointed in a direction
Genuinely understands community, because agents, homeowners, and partners are people with real relationships, not just segments in a CRM
Uses data to drive decisions, not to rationalize ones that were already made

Nice To Haves

Have experience in a regulated industry where trust is the product
Have a track record of taking a company from Series A through B and beyond
Have managed a rebrand or major brand evolution
Spent meaningful time at early-stage startups somewhere in the seed through Series B range
Built trusted communities in the area you have marketed
Have a real point of view on where insurtech is going and can back it up

Responsibilities

Own how Sola looks, sounds, and shows up across every touchpoint, and hold the line on quality when things get busy
Lay the brand foundation that carries us into new markets and products without losing what makes Sola distinct
Build marketing programs that genuinely serve them and give them real reasons to champion Sola
Develop the assets, content, and enablement tools that make it easier for agents to sell and harder for them to leave
Get deep on the independent agent community: what they care about, where they spend their time, and what it takes to earn their trust
Own everything we publish: website, email, social, and blog, and hold the bar high
Build a PR presence that gets Sola into the conversations that matter.
Help our founders and team show up as credible, interesting voices in the future of home insurance
Build and run campaigns that grow our agent network and put Sola on homeowners’ radar
Own our paid, SEO, and social channels with a focus on getting real results out of a lean budget
Set up tracking and measurement that reflects what’s working, and be willing to cut what isn’t
Home insurance is complicated enough without us making it harder to understand, translate what we offer into messaging that clicks for both agents and homeowners
Work closely with product and sales to develop go-to-market strategies for new launches and market expansions
Stay sharp on the competitive landscape so that we’re never caught off guard
Establish how marketing works at Sola: the priorities, the metrics, the processes, and the longer-term vision for the team
As we grow, help define what roles we need and play an active part in hiring them
Get strong work out of outside vendors and freelancers without letting budgets balloon
Put the right systems in place so the team can move quickly without things falling through the cracks