Head of Marketing & GTM

Nace AI•Palo Alto, CA

22h•Onsite

About The Position

As Head of Marketing & GTM at Nace AI, you will own the company’s go-to-market strategy and execution, turning its technical story into a distinctive market narrative and revenue from enterprise buyers and developers. You will lead brand, positioning, product marketing, demand generation, developer and self-serve growth, sales enablement, GTM operations, and communications. You will set strategy, build and lead the marketing and GTM team, and remain hands-on in execution. Working directly with the founders and collaborating with research, product, and sales, you will bring product releases, model launches, and research breakthroughs to market and be accountable for the pipeline they generate. The role includes defining positioning, building a predictable pipeline engine, growing developer usage, supporting enterprise sales, developing partnerships, and measuring GTM performance. The position is fully on-site at Nace AI’s Palo Alto office.

Requirements

Bachelor’s degree in Computer Science, Mathematics, or Economics, or equivalent experience.
3–5 years of B2B marketing and go-to-market experience, ideally at an enterprise SaaS or AI company.
Experience owning programs and pipeline targets end to end and readiness to build a marketing and GTM function from the ground up.
Experience working closely with Sales, carrying a number, and moving deals from first touch to close.
Ability to turn complex technical products into simple, compelling narratives and communicate effectively with researchers, engineers, and CFOs.
Experience across brand, product marketing, demand generation, growth, and communications, with the ability to prioritize based on company stage and data.
Understanding of enterprise buying and experience running programs that drive pipeline for high-value sales cycles.
Strong analytical skills, including measuring performance, building dashboards, and making data-informed decisions.
Deep understanding of the AI landscape and experience using LLMs and AI tools in your work.
Based in the Bay Area and able to work fully on-site in Palo Alto.

Nice To Haves

Experience marketing or selling to finance, audit, accounting, or other professional services firms.
Experience with developer marketing, product-led growth, open-source communities, or API and platform products.
Experience building channel or strategic partnership programs.
A track record of launching research-driven products, models, or technical breakthroughs.
Existing relationships with technology press, industry analysts, and AI community voices.

Responsibilities

Own end-to-end go-to-market strategy, including ideal customer profile, segmentation, and motion design across enterprise sales, partnerships, and self-serve.
Define positioning and messaging across Nace AI’s product portfolio, including Nace Data Intelligence, Nace SLM Cloud, Drex, and the developer platform.
Develop the narrative for Sovereign Specialized Intelligence and Small Language Models and establish Nace AI as a category leader for professional services AI.
Shape pricing and packaging with the founders and product team using win/loss data and customer feedback.
Lead go-to-market for product releases, model launches, and research publications, from narrative and benchmarks through launch execution and post-launch pipeline.
Translate complex research into clear, credible messaging for CFOs, audit partners, compliance leaders, and engineers.
Bring market feedback into product and roadmap decisions.
Own marketing-sourced and marketing-influenced pipeline targets in partnership with the founders and Sales.
Build a predictable pipeline engine across paid, organic, content, events, outbound, and account-based programs.
Own developer acquisition, activation, and lifecycle for the developer console and self-serve products, including the path from self-serve usage to enterprise deals.
Create sales enablement, case studies, ROI stories, and competitive materials; conduct win/loss analysis.
Develop channel and strategic partnerships, including co-marketing with technology partners and alliances with accounting, audit, and consulting networks.
Define the funnel with Sales, including lead scoring, MQL/SQL definitions, routing, and handoff service-level agreements.
Own the marketing and GTM technology stack, CRM hygiene, and attribution.
Track and report pipeline, customer acquisition cost, conversion, payback, and revenue impact, and build dashboards.
Own the brand, website, and visual identity, and improve the quality of published materials.
Lead public relations, media relations, and analyst relations, building relationships with press and industry voices.
Grow Nace AI’s presence with developers and the AI community through technical content, social media, influencer partnerships, hackathons, and events.
Hire and lead the marketing and GTM team, and manage agencies and contractors where useful.
Set marketing and GTM budgets, goals, and reporting, and present results to the founders and board.
Work side by side with founders, research, product, and sales teams in the Palo Alto office.