Head of Lifestyle Proposition

Ten Group•New York, NY

12d

About The Position

The Head of Lifestyle for the region shapes and delivers the regional strategy for Dining, Retail, and Entertainment. The role translates Ten’s global Lifestyle Proposition into a locally relevant, market-leading offering that serves members and clients while delivering measurable commercial results. As a senior member of the Lifestyle Proposition leadership team, the role works closely with regional counterparts, global teams, and cross-functional leaders, modeling professionalism, integrity, inclusive leadership, and collaboration. The position owns strategy development and execution, partnership growth, campaigns, team development, performance improvement, and stakeholder representation. It ensures contractual client requirements are exceeded, identifies commercial opportunities and revenue growth, and keeps the proposition aligned with member needs, client goals, market conditions, and industry developments.

Requirements

Proven senior-level experience in partnerships, business development, or category leadership within Lifestyle sectors such as Dining, Retail, Entertainment, or Luxury.
A track record of creating and delivering successful regional strategies aligned with global objectives.
Strong commercial acumen and expertise negotiating high-value partnerships and contracts.
Exceptional leadership skills, including the ability to inspire, develop, and retain high-performing teams.
Ability to communicate complex ideas clearly and engagingly, with sensitivity to diverse audiences.
Ability to anticipate challenges, propose pragmatic solutions, and drive measurable results.
Collaborative mindset, including a willingness to break down silos and encourage resource-sharing across teams.
Strong project management and organizational skills, with the ability to prioritize effectively.
Comfort representing the business externally and influencing senior stakeholders.
Fluency in English.

Nice To Haves

Knowledge of additional languages.

Responsibilities

Partner with global Lifestyle Proposition leads and regional counterparts to define strategies for Dining, Retail, and Entertainment.
Lead the development, execution, and communication of the regional Lifestyle Proposition strategy, aligning departmental objectives with company strategy and client goals.
Drive cross-propositional commercial opportunities and ensure contractual client requirements are met and exceeded.
Embed commercial priorities into daily team operations to retain and grow paid opportunities and secure long-term revenue growth.
Anticipate execution challenges and develop contingency plans.
Communicate the purpose behind strategies to inspire team motivation and commitment.
Develop and expand partnerships across regional markets, securing competitive offers, inventory, and benefits while respecting market differences.
Collaborate with global teams, share best practices and resources, and strengthen collective impact.
Identify cross-propositional opportunities, including offers, events, tourism-board relationships, and content collaborations, that increase revenue and member value.
Design and implement segmented marketing campaigns that drive member requests, bookings, and engagement.
Communicate campaign purpose and value to internal teams and clients, and incorporate feedback and learnings into future campaigns.
Lead and coach employees across the region to build industry expertise and support professional development.
Create opportunities for knowledge-sharing, skill-building, and cross-functional collaboration.
Take responsibility for departmental shortcomings and work with the team to address them.
Promote development tools and advocate for personal growth and resilience.
Monitor performance against NPS, commercial targets, and engagement metrics, using insights to improve the strategy.
Engage stakeholders to understand their needs, preferences, and potential resistance to change.
Seek new ways to improve results and efficiency, and monitor competitors, industry trends, and member preferences.
Represent Ten and the Lifestyle Proposition in client meetings, industry events, and cross-proposition strategic discussions.
Build relationships across functions, geographies, and levels, fostering open communication and inclusive, respectful working relationships.