Head of Lifecycle Marketing

Landing • Birmingham, AL

5d

About The Position

Landing is building the category for flexible, fully-furnished living. Every stay feels like home. That is the brand, and that is the product. A Landing guest gets the space of an apartment, the consistency of a hotel, and the warmth of a place that feels like it was made for them, for a night, a month, or a year.
We are a marketplace, not a landlord. Apartment owners bring their vacant units and we bring the guests, the technology, the furnishings, the pricing, and a local General Manager in every market. The model is capital-efficient by design and extraordinarily hard to replicate. We have spent years building a full-stack operating system for extended stays, from our booking platform and dynamic pricing engine to our in-market operations and 24/7 AI concierge, and that investment is translating into a business growing fast on every axis that matters.
Extended stays are the fastest-growing segment of travel and hospitality and the category is wide open. Hotels are commoditized. Airbnb is a coin flip. Landing is the only option that actually feels like home, and our guests prove it with their feet. They come back. They refer their friends. They pick us even when they don’t have to.
We are a growth-stage company, well-funded and accelerating rapidly. Apartment partners keep expanding their portfolios with us. Guests keep coming back. The brand is something travelers deliberately choose. The next chapter is about turning every returning guest into a real relationship, and that is why this role exists.
Landing is hiring a Head of Lifecycle Marketing to own one thing: guests come back. Repeat-booking rate, guest LTV, and direct demand from the existing base are your scoreboard. This is a builder’s seat. You’ll set the lifecycle strategy, rebuild the CRM stack, ship the programs, and run the measurement, with AI embedded in how you work, not bolted on.
We want a senior operator who moves fast, thinks commercially, and is already using AI to generate creative, build journeys, and run experiments faster than a traditional lifecycle marketer.

Requirements

• 6+ years in lifecycle, CRM, or retention marketing in a brand where voice and taste mattered.
• Hands-on operator in HubSpot.
• Experience with dedicated B2C lifecycle platforms such as Braze, Iterable, Customer.io, or Klaviyo.
• Ability to segment, script, QA, and debug journeys without technical assistance.
• Data fluency; ability to analyze campaign performance independently.
• Genuine AI fluency; experience using AI daily for marketing tasks.
• Discipline in experimentation, including holdouts, incrementality testing, and pre-registered hypotheses.
• Commercial instinct; ability to articulate margin impact and defend marketing math.
• High sense of ownership; preference for shipping quickly over prolonged polishing.

Nice To Haves

• Exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo.

Responsibilities

• Own repeat-booking rate, guest LTV, and direct demand from the existing base.
• Develop creative solutions to influence customer booking behavior.
• Act as the voice of the guest by engaging in guest calls, reviewing feedback, and analyzing tickets to understand customer needs and inform Lifecycle, Product, Brand, and Ops strategies.
• Proactively identify and resolve operational issues based on guest feedback.
• Collaborate with Field Operations to ensure guest communications are timely, on-brand, and coordinated with on-the-ground activities.
• Enhance in-unit hospitality through welcome moments, local guides, and physical brand elements.
• Develop post-stay and win-back strategies to re-engage guests effectively.
• Create and manage a loyalty program that rewards and influences repeat behavior.
• Rebuild and manage the CRM stack and segmentation in HubSpot and ZoomInfo.
• Utilize AI tools (e.g., Claude, Braze AI) for copy generation, journey building, personalization, and accelerated execution.
• Implement a continuous experimentation backlog, including holdouts and incrementality tests, to optimize audiences, channels, and offers.
• Extend the lifecycle marketing playbook to B2B audiences (corporate housing buyers) and apartment partners (owners and operators).

Benefits

• Solid compensation package + stock options
• Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
• 401(k) plan
• Access to ImmediatePay
• Super generous PTO policy
• Opportunities for upward mobility
• Travel perk: $750 USD annually in Landing Stays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed