Head of Growth @GO Health

Kilo•Capon Bridge, WV

18d•€4,000 - €6,500•Hybrid

About The Position

Go Health builds science-based health-tech apps for chronic conditions like diabetes and heart disease, serving millions of customers worldwide with scalable, proven digital health solutions. This role will scale the biggest growth engine, Meta, while maintaining strong unit economics, and continuously test new acquisition channels such as TikTok, YouTube, Google Search, Amazon and App Store Search to unlock new growth opportunities. The Head of Growth will turn creative into a competitive advantage by driving creative strategy, testing velocity, messaging, hooks, and formats that consistently improve performance. They will identify and remove growth bottlenecks before they slow us down, tackling challenges like creative fatigue, rising CPMs, channel saturation, and funnel drop-offs with innovative solutions. This role owns the entire acquisition funnel, from the first ad impression to subscription, optimizing the quiz flow, landing pages, and conversion journey to maximize performance. They will monitor and improve key growth metrics, including ROAS, CAC, payback period, and LTV, making data-driven decisions to scale efficiently. The Head of Growth will be 100% hands-on in the initial launch and grow the marketing team as the business scales. They will define the growth roadmap, prioritize the highest-impact opportunities, and focus resources on initiatives that drive meaningful business results.

Requirements

Hands-on experience scaling a consumer e-commerce and subscription product through high-growth stages, with clear examples of the impact you’ve personally driven
Deep expertise in performance marketing, particularly paid social, with a proven track record of managing and scaling substantial Meta budgets efficiently
Success in launching and growing new acquisition channels beyond Meta, turning experiments into scalable growth opportunities
Understanding of the entire conversion journey, from first impression to paid subscriber, and know how to optimize every step of the funnel
Strong instinct for high-performing creative and the ability to guide creative teams toward producing effective, data-driven work at speed
Highly analytical, with a strong grasp of key growth metrics such as ROAS, CAC, LTV, payback period, and cohort performance
Experience leading and developing marketing teams, creating an environment where people can perform at their best
Ability to thrive in fast-moving environments, take ownership, navigate ambiguity confidently, and drive growth with a strong bias toward action

Responsibilities

Scale our biggest growth engine, Meta, while maintaining strong unit economics, and continuously test new acquisition channels such as TikTok, YouTube, Google Search, Amazon and App Store Search to unlock new growth opportunities
Turn creative into a competitive advantage by driving creative strategy, testing velocity, messaging, hooks, and formats that consistently improve performance
Identify and remove growth bottlenecks before they slow us down, tackling challenges like creative fatigue, rising CPMs, channel saturation, and funnel drop-offs with innovative solutions
Own the entire acquisition funnel, from the first ad impression to subscription, optimizing the quiz flow, landing pages, and conversion journey to maximize performance
Monitor and improve key growth metrics, including ROAS, CAC, payback period, and LTV, making data-driven decisions to scale efficiently
Be 100% hands-on in the initial launch and grow the marketing team as the business scales
Define the growth roadmap, prioritize the highest-impact opportunities, and focus resources on initiatives that drive meaningful business results