Head of Growth (Remote) @GO Health

Kilo•Capon Bridge, WV

15h•€4,000 - €6,500•Remote

About The Position

As a new venture preparing to launch soon, we offer a unique, holistic approach to sleep that combines a proprietary supplement with personalized coaching to combat insomnia and radically improve sleep quality. As we are gearing up for a major market launch, we are looking for a driven Growth Marketer to take full ownership of our user acquisition strategy. You are a data-driven marketer with a proven track record of scaling a Direct-to-Consumer (DTC) health or wellness subscription service. You know how to convert pre-launch anticipation into explosive, sustainable adoption. Working directly with the founder, you will architect the go-to-market strategy and execute the roadmap for scaling the business 3–5x within the first year.

Requirements

Hands-on experience scaling a consumer e-commerce and subscription product through high-growth stages, with clear examples of the impact you’ve personally driven
Deep expertise in performance marketing, particularly paid social, with a proven track record of managing and scaling substantial Meta budgets efficiently
Success in launching and growing new acquisition channels beyond Meta, turning experiments into scalable growth opportunities
Understanding of the entire conversion journey, from first impression to paid subscriber, and know how to optimize every step of the funnel
Strong instinct for high-performing creative and the ability to guide creative teams toward producing effective, data-driven work at speed
Highly analytical, with a strong grasp of key growth metrics such as ROAS, CAC, LTV, payback period, and cohort performance
Experience leading and developing marketing teams, creating an environment where people can perform at their best
Thrive in fast-moving environments, take ownership, navigate ambiguity confidently, and drive growth with a strong bias toward action

Responsibilities

Scale our biggest growth engine, Meta, while maintaining strong unit economics, and continuously test new acquisition channels such as TikTok, YouTube, Google Search, Amazon, and App Store Search to unlock new growth opportunities
Turn creative into a competitive advantage by driving creative strategy, testing velocity, messaging, hooks, and formats that consistently improve performance
Identify and remove growth bottlenecks before they slow us down, tackling challenges like creative fatigue, rising CPMs, channel saturation, and funnel drop-offs with innovative solutions
Own the entire acquisition funnel, from the first ad impression to subscription, optimizing the quiz flow, landing pages, and conversion journey to maximize performance
Monitor and improve key growth metrics, including ROAS, CAC, payback period, and LTV, making data-driven decisions to scale efficiently
Be 100% hands-on in the initial launch and grow the marketing team as the business scales
Define the growth roadmap, prioritize the highest-impact opportunities, and focus resources on initiatives that drive meaningful business results