Head of Growth

Village Marketing•New York, NY

3d•$100,000 - $230,000

About The Position

Village Marketing, part of WPP, is seeking a senior growth leader to drive new business and expansion across their combined influence offering. This role reports directly to the Head of Influence and will work across both Ogilvy Influence and Village Marketing. The primary responsibility is to lead the identification, qualification, pursuit, and conversion of opportunities, focusing on net-new clients, new brands/business units/markets within existing clients, and opportunities generated through the broader WPP network. This is not a traditional outbound role, but rather focuses on leveraging strong inbound demand and existing relationships. The ideal candidate will bring focus, leadership, and accountability to convert these opportunities into profitable, long-term growth. They should be an expert in influence, a strategic seller, a relationship builder, and an operator who understands both winning work and delivering it successfully.

Requirements

10 or more years of experience in influencer marketing, creator marketing, social, advertising, public relations, or integrated marketing.
Deep knowledge of how influence work is strategically developed, scoped, sold, staffed, and delivered.
Significant experience leading complex new business pursuits and integrated pitches.
A track record of growing business through net-new wins, existing client expansion, or both.
Strong senior client relationship and consultative selling skills.
Experience navigating large, matrixed organizations and building relationships across multiple teams and capabilities.
Strong commercial instincts, including experience with scopes, pricing, staffing models, and profitability.
Exceptional storytelling, writing, presentation, and communication skills.
The ability to lead cross-functional teams under tight timelines.
A collaborative, entrepreneurial leadership style with a genuine drive to win.

Responsibilities

Lead New Business: Own and manage inbound opportunities, evaluate opportunities based on strategic fit, revenue potential, profitability, timing, and likelihood to win, lead credentials meetings, chemistry sessions, RFIs, RFPs, workshops, and formal pitches, develop the pursuit strategy (positioning, win themes, team casting, competitive differentiation), direct pitch narratives and materials, serve as a senior influence expert in prospective client conversations, and partner with finance, legal, and leadership on scopes, staffing plans, pricing, and negotiations.
Grow Existing Client Portfolios (New Brands / Logos only): Build proactive growth plans for priority clients, identify opportunities to expand into additional brands, business units, categories, markets, and stakeholder groups, partner with account leaders to understand the broader client organization and uncover areas of whitespace, turn successful work with one brand or team into broader portfolio relationships, introduce new influence capabilities and solutions based on client needs, and build relationships beyond the immediate day-to-day client team to create longer-term growth.
Mine Opportunities Across Ogilvy and WPP: Build strong relationships with agency, account, and capability leaders across Ogilvy and WPP, identify opportunities to bring influence into existing client relationships, integrated pitches, and emerging briefs, partner across social, PR, creative, sports and entertainment, commerce, media, experiential, and consulting to develop integrated solutions, ensure our capabilities, case studies, and points of difference are understood across the network, and turn network relationships into a consistent source of qualified opportunities.
Build the Growth Engine: Maintain a clear and accurate pipeline, lead regular pipeline and growth reviews with leadership, establish clear qualification criteria and ways of working, partner with finance on forecasting, revenue planning, and profitability, maintain credentials, case studies, capability narratives, and materials, identify opportunities to package or productize new services, create strong transitions from pitch team to delivery, and mentor and develop members of the growth team.