Head of Growth

4am Media • San Diego, CA

4d • Onsite

About The Position

4AM Media is seeking a Head of Growth to oversee the entire growth function across its three direct-to-consumer (DTC) brands in the health, cleaning, and pet sectors. As a full-stack brand builder, 4AM Media manages its own supply chain, creative, funnels, media buying, analytics, retention, and customer service. The company spent over $40 million on paid media last year to scale its own products. This leadership role reports directly to the CEO and involves full team performance and P&L ownership. The Head of Growth will lead a team of channel leads and operators across paid acquisition, creative, retention, marketplaces, and affiliate, and will be responsible for filling the development team's backlog. This is a player-coach role, emphasizing coaching, but requiring the ability to step in and run campaigns when necessary. The role demands a blend of strategic thinking and hands-on execution, including daily 1:1s, creative briefings, executive presentations, and technical brief writing.

Requirements

• 7+ years in performance marketing or growth roles.
• Experience at $100M+ scale.
• Proven experience as a buyer, having spent $50k+/day on Meta or Google.
• Ability to get hands-on when the team needs it.
• Experience building and developing teams, including hiring, developing, and promoting operators.
• Skill in giving feedback that changes behavior.
• DTC ecommerce native understanding.
• Proficiency in thinking with contribution margin, MER, blended CAC, payback period, and 90-day LTV.
• Meaningful scaling experience in at least 2 of the following channels: AppLovin, Native, Affiliate, CTV, TikTok Shop, Amazon (Meta and Google are table stakes).
• Strong intuition for funnels and offers, including building or rebuilding funnels that materially moved conversion rate.
• Attribution maturity, with experience using tools like Northbeam, Triple Whale, and understanding their limitations.
• Strong communication skills, both presenting to executives and unblocking junior team members.
• Operator energy: ability to move fast, ship work, act without permission, and make decisions quickly.
• Willingness to be in the office every day in San Diego.

Nice To Haves

• Experience with Northbeam, Triple Whale, or similar attribution tools.
• Experience building or rebuilding funnels that materially moved conversion rate.
• Experience with AppLovin, Native, Affiliate, CTV, TikTok Shop, or Amazon.

Responsibilities

• Own the entire growth function across all three brands.
• Lead a team of channel leads and operators across paid acquisition, creative, retention, marketplaces, and affiliate.
• Fill the development team's backlog with priorities, approximately 80% of their output.
• Develop and execute paid acquisition strategy and budget allocation across Meta, Google (Search, Display, Shopping, Demand Gen), AppLovin, Native, Affiliate, and CTV.
• Ensure performance accountability for the buyer team, hitting daily/weekly/monthly spend, MER, and contribution margin targets.
• Define and manage attribution methodology, ensuring company trust in reported numbers.
• Set and defend Brand MER and blended MER targets, balancing scale and efficiency.
• Develop new product launch playbooks, set test budgets, decide channels, and make go/no-go decisions on sustained spend.
• Generate ideas and drive the pipeline for split testing (creative, audience, LP, offer, funnel).
• Scope, brief, and ship new funnel architecture (pre-sell, advertorial, quiz, VSL, checkout flow) with dev and creative teams.
• Test and decide on new offer development (pricing, bundles, free shipping, BOGO, subscriptions, intro offers).
• Prototype and test new traffic sources, hands-on, before handing off to buyers.
• Manage the email/retention lead, integrating LTV, repeat purchase rate, and subscription metrics into acquisition targets.
• Manage the marketplace lead, deciding expansion and focus areas on platforms like Amazon, TikTok Shop, and others.
• Manage the affiliate lead, setting targets, approving partners, and owning channel contribution.
• Set the creative testing roadmap, brief quality bar, and velocity.
• Fill approximately 80% of the dev team's backlog for checkout optimizations, LP infrastructure, attribution improvements, and internal tooling.
• Write effective briefs for the dev team to ensure accurate implementation.
• Work directly with the CEO to execute monthly, quarterly, and year-long priorities.
• Prototype new channels, brief new funnels, and assist buyers when needed.
• Own revenue, MER, and opex targets for the growth function, with potential to learn and take on more P&L responsibility.
• Develop and mentor a team of 10+ direct or indirect reports.
• Manage budget with trust, enabling quick testing and scaling decisions.
• Control the full stack of growth functions, including channel leads, creative team, and dev backlog.
• Master the growth function and explore expansion into finance, supply chain, and operations, with potential to become a partner.
• Drive blended MER improvements without sacrificing scale.
• Develop channel leads to perform above target.
• Research and implement at least one new meaningful traffic source.
• Double creative testing throughput and improve briefing quality.
• Measurably improve retention metrics on at least one brand.
• Launch at least one profitable new product and one defining new funnel architecture.
• Build CEO trust through clear communication and consistent results.

Benefits

• P&L leadership with room to grow.
• Opportunity to learn the full business (P&L, balance sheet, cash flow).
• Lead a team of 10+ direct or indirect reports.
• Real budget with trust, enabling quick decisions.
• Full control of the growth stack.
• Real growth path into finance, supply chain, operations, and potentially partnership.
• Opportunity to work directly with the CEO.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed