Head of Growth

Kindred•San Francisco, CA

3d•Remote

About The Position

As Head of Growth, your role is to make that transition happen at scale. You will own revenue on the marketing side, but more importantly, you will be responsible for building the systems, loops, and ideas that turn awareness into participation. This includes the full marketing growth engine end-to-end: paid acquisition, lifecycle marketing, and entirely new channels that don’t exist yet. This role also extends into partnerships, product and web collaboration. This also includes: Scaling paid channels efficiently without eroding brand or unit economics Partner with PMM/Creative to translate creative campaigns into growth outcomes, ensuring ideas don’t just land culturally but also drive hosts and bookings. Find and unlock existing communities of travelers and home swappers, and build programs that turn their existing behavior into hosting on Kindred. Designing lifecycle journeys that improve activation, retention, and referral Treating the website as a product surface that continuously improves conversion. Working closely with product to shape onboarding, supply growth, and user experience Approach partnerships as a way to unlock both supply and demand, not just as brand or distribution deals. Experimenting with how AI can meaningfully improve how we acquire, convert, and retain users Establish growth operating rhythms: define KPIs, run weekly performance reviews, and communicate clear perspective on what’s happening, why, and what actions are being taken. Translate data into insight and decisions, not just reporting.

Requirements

12+ years in Marketing with a focus on Growth
At least 8+ years of People Management experience
Network or marketplace experience
Builder mindset
Ability to translate data and insights into actionable strategy
Demonstrated clear ability to lead and scale a successful team
Experiences with >$10m marketing budget
Success using AI tools to build operational efficiencies
Operates more like a builder than a traditional head of marketing
Understands what it takes to go from zero to something that actually works
Comfortable operating without a clear playbook
Moves quickly, even when the data is incomplete
Improves through iteration rather than waiting for perfect information
Able to think strategically about growth
Comfortable getting into the details, whether that’s launching campaigns, rewriting a landing page, or setting up experiments
Strong intuition for how things spread, not just through paid channels, but through culture, communities, and networks
Curious about how people behave and how ideas travel
Already using AI as a practical tool in your work, not just conceptually
Comfortable figuring things out as you go, prioritizing where to focus, and making decisions with imperfect information
Able to learn quickly from failed experiments and move on

Nice To Haves

Experience with AI in growth for efficiency and creativity

Responsibilities

Own revenue on the marketing side
Build systems, loops, and ideas that turn awareness into participation
Manage the full marketing growth engine end-to-end: paid acquisition, lifecycle marketing, and new channels
Collaborate on partnerships, product, and web initiatives
Scale paid channels efficiently without eroding brand or unit economics
Partner with PMM/Creative to translate creative campaigns into growth outcomes
Find and unlock existing communities of travelers and home swappers, and build programs to encourage hosting on Kindred
Design lifecycle journeys to improve activation, retention, and referral
Treat the website as a product surface that continuously improves conversion
Work closely with product to shape onboarding, supply growth, and user experience
Approach partnerships to unlock both supply and demand
Experiment with AI to improve user acquisition, conversion, and retention
Establish growth operating rhythms: define KPIs, run weekly performance reviews, and communicate clear perspectives on performance and actions
Translate data into insight and decisions