Head of Growth, Purist

REP Fitness•Westminster, CO

9d•Hybrid

About The Position

We’re looking for a Head of Growth to join Purist at the Senior Director level, owning the digital engine behind our next stage of growth. Purist is at a stage where what we build now can materially shape where the company goes next. The Head of Growth will have significant ownership, working closely with leadership across marketing, product, finance, and operations to own the strategy and performance of Purist’s digital business across DTC, Amazon, TikTok Shop, paid media, website conversion, retention, and customer economics. This isn’t simply a paid media role or an e-commerce merchandising role. We’re looking for someone who knows how to build a growth machine. That means a highly analytical, commercially minded digital operator who understands the entire customer journey—from the first ad impression through conversion, repeat purchase, and long-term customer value—and knows how to connect all of those pieces to drive sustainable growth.

Requirements

7–12+ years of experience in growth, e-commerce, performance marketing or digital commerce.
Meaningful experience scaling a digitally native consumer brand.
Deep understanding of DTC e-commerce and Shopify.
Strong hands-on knowledge of Meta advertising and performance marketing.
Meaningful experience with Amazon advertising and Amazon marketplace strategy.
Demonstrated success improving CAC, conversion rate, AOV, retention and LTV.
Strong understanding of attribution and the limitations of platform-reported performance.
Experience building and executing CRO and A/B testing programs.
Strong analytical and financial acumen.
Experience with subscription or high-repeat-purchase consumer products.
Ability to move between strategy and execution without needing a large team underneath you.
Experience in supplements, nutrition, wellness, fitness or CPG is highly preferred.
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Nice To Haves

Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.

Responsibilities

Own Purist's overall digital growth strategy across DTC and Amazon.
Build growth plans around revenue, contribution margin, CAC, LTV, MER, ROAS, AOV, conversion rate, repeat purchase rate and retention.
Establish clear CAC and payback targets by channel, campaign and customer cohort.
Develop forecasting models that connect marketing investment to revenue and profitability.
Identify the highest-leverage growth opportunities and allocate resources accordingly.
Create clear weekly and monthly reporting that explains not just what happened, but why it happened and what we should do next.
Own strategy and performance across Meta and other paid digital acquisition channels.
Establish a disciplined creative testing and campaign experimentation framework.
Partner closely with brand, creative, influencer and affiliate teams to turn great content into scalable performance creative.
Evaluate performance beyond platform-reported ROAS using blended CAC, MER, incrementality, contribution margin and LTV.
Continuously improve the balance between customer acquisition volume and acquisition efficiency.
Own Amazon as a strategic growth channel, not simply another retailer.
Oversee Amazon advertising strategy, including Sponsored Products, Sponsored Brands and Sponsored Display.
Improve organic ranking, keyword strategy, PDP performance, reviews, Subscribe & Save and conversion.
Manage the relationship between paid Amazon traffic, organic Amazon growth and the broader Purist marketing ecosystem.
Establish clear Amazon KPIs including TACOS, ACOS, organic ranking, conversion and contribution margin.
Own the commercial performance of PuristNutrition.com.
Drive continuous improvement in site conversion rate, merchandising, navigation, PDPs, landing pages, checkout and mobile experience.
Build and maintain a structured CRO roadmap using A/B testing and customer behavior data.
Partner with creative and brand teams to ensure performance improvements strengthen rather than dilute the Purist brand.
Develop landing pages and shopping experiences tailored to specific audiences, campaigns and acquisition channels.
Improve site speed, usability and overall customer experience.
Own the post-purchase growth strategy alongside the broader marketing team.
Increase repeat purchase rate, purchase frequency and customer lifetime value.
Develop strategies around subscription, Subscribe & Save, bundles, cross-sells, replenishment and loyalty.
Segment customers based on behavior, acquisition source, products purchased and lifecycle stage.
Identify the characteristics of Purist's highest-value customers and use those insights to improve acquisition strategy.
Partner on email and SMS strategy to maximize retention without over-promoting or damaging the customer experience.
Establish a trusted source of truth for digital and e-commerce performance.
Build dashboards and reporting that allow leadership to quickly understand the health of the business.
Own or influence the growth technology stack, attribution tools, analytics platforms and e-commerce integrations.
Develop cohort-level reporting around CAC, retention, LTV and contribution margin.
Translate large amounts of data into clear, actionable business decisions.
Ensure the team spends less time debating whose numbers are correct and more time acting on them.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
5 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization