Head of Growth

Sola Insurance•Atlanta, GA

2d•Onsite

About The Position

Sola is seeking a Head of Growth, their first dedicated growth leader. This senior leader will work directly with the founders and lead the marketing and growth team, partnering closely with sales and product. The key focus will be to own the full funnel from acquisition through monetization, scale the agent referral network, and build the measurement systems to track progress. The role is based in their West Midtown office, as they believe in the power of in-person collaboration for idea generation, experimentation, and team cohesion. The Head of Growth will be responsible for building and scaling the systems that attract independent agents and homeowners to Sola, encourage quoting and selling, and ultimately drive revenue. This is a highly analytical, experiments-driven role focused on revenue generation, not a traditional marketing role focused on leads or vanity metrics. The position involves constant testing of channels, messaging, funnel conversion, referral loops, marketing campaigns, local events, partnerships, and AI-powered automations.

Requirements

Strong analytical and growth mindset
Proven track record owning a full funnel at a high-growth startup, including monetization
Highly experiments-driven, and able to explain the why behind both wins and failures
AI-native, using tools like Cursor, Claude or Codex to build and ship real work
High agency, low ego and innately curious
Comfortable operating strategically and hands-on

Nice To Haves

Experience taking a startup from seed or Series A into real scale
Built referral or community-driven growth programs
Experience in insurance, fintech or another regulated industry where trust is the product
Experience growing through agents, brokers or another partner channel
An active presence on X or LinkedIn, or a personal website where you share how you think about growth

Responsibilities

Own full-funnel growth across acquisition, activation, retention and monetization
Drive agent acquisition and the referral network that turns our best agents into our best recruiters
Manage local community events and partnerships with independent agencies
Optimize the funnel and improve conversion for agents and homeowners
Lead experimentation across channels, messaging and go-to-market motions
Oversee ROI measurement, attribution, CAC and the dashboards the founders review every week
Develop sales enablement, including the assets, tools and messaging that make Sola easier to sell
Implement AI-driven growth systems and automations
Hire and scale the growth function over time