Head of Growth Marketing

Sportsdigita•Minneapolis, MN

About The Position

We are looking for a Head of Growth Marketing to build a predictable pipeline engine for DIGIDECK's enterprise presentation and guided-selling platform. This is not a traditional marketing role - this is a full-funnel, revenue-driving leadership position. You will be responsible for generating demand, optimizing conversion, and leading a high-performing marketing team focused on qualified sales conversations, pipeline, and revenue. This role requires someone who can think strategically, execute tactically, and continuously test, learn, and iterate. You will partner closely with Sales, Customer Success, and Leadership to ensure marketing is directly contributing to business growth. You should be genuinely excited about AI, constantly testing the latest tools, and comfortable using modern automation platforms like Clay to build smarter, faster growth systems.

Requirements

Significant experience in growth, demand generation, or marketing leadership roles, preferably in B2B SaaS or sales-led / enterprise environments
Proven track record of driving pipeline and revenue growth
Deep understanding of full-funnel marketing and conversion optimization
Experience leading and scaling marketing teams
Strong analytical mindset with a bias toward action, experimentation, and using the latest AI and GTM tools
Experience working closely with sales teams in a revenue-focused environment, including Salesforce / HubSpot, Clay, campaign reporting, and funnel analytics

Responsibilities

Own marketing-sourced and marketing-influenced pipeline targets
Build repeatable campaigns that create qualified sales conversations, not just leads
Translate campaign performance into weekly actions for Sales, Customer Success, and Leadership
Improve conversion rates across the entire funnel (lead → demo → close)
Identify bottlenecks and implement solutions quickly
Align marketing efforts directly with revenue outcomes
Own and scale channels including account-based outbound, paid, organic, events, partnerships, lifecycle, and customer expansion
Use Clay and other modern AI-enabled GTM tools to test acquisition strategies, automate research and personalization, and double down on what works
Build campaigns around DIGIDECK's AI, DIGI, and guided-selling products, closed-lost reactivation, and buyer pain
Lead and develop the marketing team (content, demand gen, ops, etc.)
Set clear goals, KPIs, and accountability across the team
Build a culture of performance, ownership, and continuous improvement
Work closely with Sales leadership to inspect funnel performance weekly, improve lead quality, and increase pipeline conversion
Refine ICP, messaging, offers, and positioning based on win/loss data, Salesforce insights, and real market feedback; partner with AEs and CSMs on campaigns that turn usage, renewal, and expansion signals into pipeline
Own marketing metrics: CAC, conversion rates, pipeline velocity, ROI
Run consistent experiments to improve performance
Use data to make fast, informed decisions