Head of Growth

We Are Rosie•Palmetto, GA

1d•Remote

About The Position

We are looking for a Head of Growth for a life-skills learning platform for kids ages 5-10, built to help children develop emotional awareness, resilience, confidence, and social skills through play. The company blends a kid-facing game experience with a parent portal that reinforces learning in real life. They're an early-stage, mission-driven company with institutional backing and a product that families genuinely love. This is a learning first growth role. You’ll operate as the most senior growth leader, focused on understanding what drives conversion and retention, running fast, structured experiments across acquisition and funnel, building the foundation for a scalable growth engine, and balancing driving volume with generating clear, actionable insights.

Requirements

10+ years in growth, performance marketing, or lifecycle experience at a B2C product
Experience in B2C growth for digital products
Experience in subscription or recurring revenue models
Strong hands-on experience in paid acquisition and experimentation
Highly analytical and comfortable working with funnel and cohort data
Strong hypothesis-driven mindset (you don’t just execute, you ask why and test it)
Able to balance strategy and hands-on execution
Comfortable operating in ambiguity and early-stage environments
Ruthless prioritizer who focuses on highest-leverage work
Thrives in early-stage environments where learning speed matters more than polish

Nice To Haves

Experience marketing to parents or families
Background in edtech or kids products

Responsibilities

Own paid acquisition strategy, budget, and execution as the primary driver of rapid learning
Test and iterate on creative, audiences, and channels
Explore organic and partnership-driven growth (referrals, schools, communities) where relevant
Identify where users drop off across the funnel
Improve conversion, onboarding, and early engagement
Translate learnings into stronger, higher-converting messaging
Test value propositions across ads, landing pages, and lifecycle
Build and iterate on onboarding and re-engagement flows
Improve activation and early retention signals
Define key metrics across CAC, activation, retention, and LTV
Run structured experiments and surface insights that shape product and GTM decisions
Work closely with existing contractors (marketing, design) to drive execution against growth priorities
Identify gaps and bring in additional resources where needed to maximize speed and quality of learning