Head of Growth and Performance Marketing

Advantive•Tampa, FL

About The Position

We are hiring a hands-on growth marketer who has built or rebuilt a B2B new-logo demand engine and is ready to do it again. This role owns new-logo pipeline for Advantive across our three lines of business: Distribution, Manufacturing and Quality, and Packaging. Reporting to the VP, Marketing, you will own demand generation end to end and carry direct accountability for the programs that generate qualified new-logo demand, convert it into pipeline, and show up in closed-won revenue. Our targets are clear: 5x pipeline coverage and 30 percent new-logo growth. This role is how marketing delivers its share of that. It is an ownership role. You will design the funnel model, set the channel plan and budget, direct our paid media agency and third-party partners to pipeline outcomes, build the attribution and reporting that Sales and Finance trust, and put AI to work across targeting, content, personalization, and testing. You will be a hands-on builder, working closely with Content, Digital Marketing, Business Development, Product Marketing, Marketing Operations, and Revenue Operations. You will build what does not yet exist and continuously improve what does, turning strategy into measurable, scalable demand-generation programs. This role sits close to the top of the company. You will work directly with our CRO, our line-of-business GMs, and sales leadership on where growth investment goes, and you will present pipeline results to the executive team. Advantive is an AI-forward organization. We expect this leader to run a growth engine that uses AI and automation as its default operating model, not as an add-on.

Requirements

Built or rebuilt a B2B new-logo demand engine
Hands-on builder
Deep understanding of third-party demand channels, including review sites, content syndication, intent-data providers, industry media, marketplaces, and account-based programs, and how to apply them to generate measurable new-logo pipeline.
Designs and deploys AI-driven growth workflows, not just individual tool use. Validates outputs, protects confidential information, and applies human judgment.
Builds the models, reads the data, and translates it into decisions. Fluent in Salesforce and Pardot data.
Treats new-logo pipeline as a personal commitment, not a shared metric. Runs toward accountability and does not wait to be handed a plan.
Comfortable starting with limited process and imperfect data. Builds the function with the team around them rather than waiting for it.
Speaks the language of bookings, pipeline coverage, and cost per opportunity. Earns credibility with sales leaders and GMs by understanding how deals actually close.
Presents plans and results clearly to the CRO, GMs, and executive team. Argues from data and holds a position.
Aligns Sales, BDR, RevOps, Product Marketing, Digital, Content, and Finance around a single view of the funnel.

Nice To Haves

AI-forward organization
AI and automation as its default operating model, not as an add-on.

Responsibilities

Own the new-logo demand strategy, targets, and quarterly plan for each line of business, developed with the GMs, CRO, and sales leaders
Translate ICP, target account lists, and competitive displacement plays into channel, campaign, and budget decisions
Own the growth marketing budget and manage spend to pipeline and revenue outcomes, not activity
Lead new-logo demand generation strategy and performance across paid search, paid social, programmatic display, retargeting, intent-based and account-based programs, review sites, syndication, and partner channels.
Ensure paid investments tied to new-logo acquisition have clear strategy, targets, budgets, and creative direction, and are measured against pipeline and revenue outcomes, not clicks and impressions.
Expand the channel mix by identifying, testing, and scaling third-party programs, such as reviews sites, content syndication, intent-data providers, industry media, and marketplaces, that reach buyers in our markets.
Own the full-funnel marketing process for new-logo demand, ensuring leads are appropriately qualified, progress effectively, receive timely business development follow-up, and convert to opportunities.
Define nurture and lead-progression strategies by funnel stage and segment, ensuring prospects receive the right engagement to move forward.
Run structured experimentation across channels, offers, landing pages, and creative; stop what does not work quickly and scale what does.
Drive conversion-rate optimization across the website and campaign landing experiences in partnership with the digital team.
Design and deploy AI-enabled workflows for audience research, account scoring, content generation, personalization at scale, and campaign optimization
Use AI agents and automation to compress the time from insight to launched program
Set standards for how AI is used in growth marketing, including quality controls and brand governance, so the engine scales without breaking trust
Bring practical, tested AI capabilities into the function rather than chasing trends
Partner with RevOps and Marketing Ops to define the new-logo funnel, stage definitions, and conversion benchmarks in Salesforce
Ensure new-logo multi-touch attribution and pipeline reporting are accurate, actionable, and trusted by Sales, Finance, and leadership as the source of truth.
Diagnose where new-logo deals stall and bring data-backed recommendations to sales leadership on fixing it
Report weekly on pipeline creation, coverage, conversion, cost per opportunity, and marketing-influenced closed-won
Work directly with the CRO, GMs, and sales managers on target accounts, campaign timing, and pipeline reviews
Present growth marketing plans and results to the executive team
Partner with Marketing Operations on lead routing, follow-up speed, sequencing, and MQL-to-meeting conversion
Collaborate with Product Marketing on offers, messaging, and competitive plays that convert in market
Provide insight into how Content, Digital, and Events programs contribute to the new-logo funnel, enabling each team to optimize its impact on pipeline and revenue.