Head of Growth Marketing

Ocean Security•New York, NY

1d•Hybrid

About The Position

Ocean is building the future of email security, addressing the increasing sophistication of cyberattacks. The company's agentic email security platform is designed to investigate suspicious emails with human-like analysis. Founded in 2024 by cybersecurity experts, Ocean has rapidly grown to protect hundreds of thousands of mailboxes and analyze billions of emails monthly, backed by significant funding. The company is experiencing rapid growth in a large and evolving market, seeking a Growth Marketing Lead to build and scale its growth engine. This role involves end-to-end ownership of the customer discovery and conversion funnel, working directly with founders and cross-functional teams. The position offers significant autonomy for experimentation and a strong emphasis on measurable results and continuous improvement.

Requirements

Significant growth, demand generation, or digital marketing experience in a B2B technology or cybersecurity startup.
Proven track record of owning a funnel and accountability for moving people from awareness through conversion to pipeline.
Experience working closely with sales teams, partnering with account executives and BDRs.
Ability to build target account and persona logic behind campaigns and brief sales teams.
Strong website ownership experience, viewing the website as a growth engine.
Deep expertise in paid acquisition and digital demand generation, including channel strategy, budget management, campaign building, and optimization.
Strong SEO and AEO knowledge, understanding evolving search and AI discovery.
Exceptional analytical instincts and a strong experimentation mindset.
Hands-on execution skills; ability to build campaigns, work in tools, analyze results, and iterate independently.
Strong technical curiosity and ability to work comfortably with product, engineering, and technical marketing teams.
Exceptional digital instincts and understanding of compelling digital experiences.
AI super-user, constantly experimenting with AI tools for research, analysis, creation, automation, personalization, and speed.
Startup experience and a builder mentality, comfortable owning broad surface areas and building systems from scratch.
Ability to think like a marketer, operator, analyst, and growth engineer/hacker.
Excitement for both creative and quantitative aspects of marketing.
Understanding that brand and performance are interconnected.
Intense curiosity about the customer, product, market, technology, and data.
Strong opinions, but empirical approach; willingness to abandon ideas based on data.
Enjoyment of building.

Nice To Haves

Cybersecurity experience is strongly preferred.
Understanding of technical buyers and complex sales cycles.

Responsibilities

Own the growth engine, including the digital and growth funnel from first touch through conversion and pipeline.
Identify areas of success, loss, and opportunity within the funnel and build systems, programs, experiments, and processes to improve performance.
Own the website as a key growth asset, partnering with design, product, and engineering to optimize messaging, user experience, conversion, content, and performance.
Drive demand through digital channels by building and managing paid and organic programs, including strategy, budget, experimentation, and optimization.
Own SEO and AEO (AI-driven discovery) to build visibility and authority across search and emerging AI discovery platforms.
Build the content distribution engine to ensure insights, research, and product stories reach the right audience and move them through the funnel.
Own email and lifecycle programs, developing segmentation, journeys, testing, and personalization to drive engagement and pipeline.
Own conversion optimization by analyzing the journey from traffic to opportunity, identifying friction, running experiments, and improving landing pages and forms.
Own the handoff to sales, managing lead quality, routing, follow-up standards, and establishing feedback loops.
Develop target account and persona logic for campaigns and ensure sales teams have the necessary context.
Build a rigorous growth measurement framework across traffic, engagement, conversion, pipeline, and revenue.
Create a culture of testing by developing hypotheses, launching quickly, learning from data, and iterating.
Build the growth function by determining the right tools, systems, processes, agencies, partners, and future team structure.
Own relationships with creative agencies and external partners, providing context, direction, and accountability.
Act as a connector and driver across teams and partners to remove obstacles and ensure work progresses.