Head of Growth Marketing [REMOTE]

Upbound • Seattle, WA

7d • Remote

About The Position

Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane, and we’re building the Intelligent Control Plane —a new platform layer that makes infrastructure programmable, autonomous, and composable. Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents. We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence. Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries. Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide. We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, and we’ve raised $69M to date. Learn more at upbound.io. We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions.

Requirements

• 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition.
• Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut.
• Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself.
• Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not.
• Are fluent in analytics. You can size an opportunity, design a test, and defend a number in front of the sales team.
• Have marketed to technical buyers, ideally platform engineers or infrastructure teams.
• Have built or managed a small team.
• Work well with autonomy and know when to ask for support.

Nice To Haves

• Worked in open source, developer tools, cloud infrastructure, or AI infrastructure.
• Run growth for a sales-led and a self-serve motion at the same company.
• Used intent data and account signal tools.
• Shipped something yourself with AI. A workflow, a script, an internal tool, an agent.
• Contributed to a technical community rather than only marketed to one.

Responsibilities

• Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel.
• The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership.
• Paid media. You set the channel mix, the targeting, and the efficiency bar against company and sales targets
• Lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting.
• Conversion, organic search, and AI answer visibility across upbound.io, and modelplane.ai
• The self-serve motion, from signup through activation to paid conversion, in partnership with the product and engineering organization.
• Build and manage a growth team built over several quarters.
• Manage and maintain relationships and efficiencies with agencies, and vendors.

Benefits

• Help shape the systems and strategies that drive predictable, scalable growth in a product-led company embracing usage-based models.
• Work with cutting-edge cloud technologies.
• Directly impact how revenue is generated and scaled.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed