Head of Growth & Acquisition

Prolific•New York, NY

9d•Remote

About The Position

Prolific is seeking a Head of Growth & Acquisition to lead the strategy and execution for attracting, activating, engaging, and retaining participants who power its platform. The role owns growth across the participant lifecycle and ensures participant supply meets evolving customer demand while supporting a strong participant experience. The position will build and scale a sustainable growth engine, develop new acquisition channels and partnerships, experiment with new approaches, and establish the systems and capabilities needed for Prolific's next phase of growth. The successful candidate will lead a multidisciplinary team spanning growth marketing, participant recruitment, partnerships, and community. They will work closely with Product, Engineering, Data Science, and Operations, combining strategic thinking with hands-on execution to develop scalable growth initiatives.

Requirements

Experience in operations, ideally in marketplace or platform environments.
Significant experience leading growth, acquisition, or marketplace operations within a consumer, technology, or marketplace business.
Strong understanding of acquisition, activation, engagement, and retention, with a track record of delivering measurable growth outcomes.
Experience building and scaling growth functions, channels, or operational capabilities.
Strong analytical and commercial judgment, including experience using funnel metrics, CAC, LTV, cohort analysis, and marketplace data to inform decisions.
Experience developing strategic partnerships, improving acquisition channels, and scaling user or participant growth.
People leadership experience, including developing multidisciplinary teams and driving accountability for performance.
Strategic but hands-on approach, with the ability to identify opportunities, test ideas, build business cases, and deliver results independently.
Experience partnering with Product, Engineering, and Operations to improve processes, leverage automation, and create scalable solutions.
Strong communication and stakeholder management skills, including confidence influencing senior leadership and challenging existing ways of working.

Nice To Haves

Experience in two-sided marketplaces, AI data platforms, or distributed workforce businesses.
Experience building successful growth engines in marketplace environments.

Responsibilities

Define and deliver participant growth strategy across acquisition, activation, engagement, and retention.
Build and scale a sustainable growth engine by developing new channels, improving existing processes, and driving innovation.
Own the participant partnerships strategy, identifying and scaling relationships that unlock new geographies, skills, and participant segments.
Lead and develop a multidisciplinary team across growth marketing, recruitment, partnerships, and community.
Use growth metrics, cohort analysis, and marketplace data to understand participant behavior, identify opportunities, and drive performance.
Translate customer demand into acquisition and growth plans to ensure the right participants are available to meet marketplace needs.
Identify, test, and scale growth initiatives, building business cases and securing investment where needed.
Partner with Product, Engineering, and Data Science to improve participant journeys, automate processes, and build scalable solutions.
Drive a culture of experimentation, ownership, and continuous improvement across the function.