Head of Global Events

Serval • San Francisco, CA

4d • $180,000 - $250,000

About The Position

Serval is hiring a Head of Global Events to build and lead its global events function as the company expands into EMEA, APAC, and other regions. The role owns worldwide corporate events, including owned summits and user conferences, flagship programs, and major industry conferences. It is responsible for the team, strategy, playbooks, budget, and partners that help turn Serval’s events into pipeline, brand impact, and category leadership. The role’s scope, budget, and footprint are expected to grow as Serval scales domestically and internationally.

The Head of Global Events will select markets, conferences, and event formats for new regions; launch Serval’s first owned events abroad; and develop experiences for executive audiences that build trust, strengthen brand perception, and drive pipeline and revenue. The position works cross-functionally with Executive, Product, Sales, Partnerships, Customer, Field Marketing, and regional sales teams. It establishes global standards and systems, manages event performance metrics, and reports results to leadership. Travel of approximately 30–40%, including international travel, is required.

Requirements

• 10+ years of experience in event marketing.
• 3+ years leading an events team.
• Proven ownership of large-scale B2B events for executive audiences, including user conferences, owned summits, and major industry conferences, from strategy through onsite execution.
• Hands-on experience running international events across EMEA and/or APAC, including in-region vendors, venues, contracts, and local compliance.
• Track record of driving measurable pipeline and revenue impact through events.
• Experience owning and managing large, multi-region event budgets.
• Proficiency with event management platforms such as Splash, Cvent, or similar, CRM systems such as Salesforce, and marketing automation tools.
• Experience with virtual and hybrid event strategies.
• Ability to travel approximately 30–40%, including internationally.

Nice To Haves

• Experience in high-growth B2B SaaS or enterprise technology.

Responsibilities

• Own Serval’s global events strategy and calendar, including owned summits, user conferences, flagship programs, and major third-party conferences across North America, EMEA, APAC, and other regions.
• Lead international expansion of the events program by selecting markets, conferences, and formats, and launching Serval’s first owned events abroad.
• Build, lead, and grow a high-performing events team, adding regional talent as the company scales.
• Design experiences that shape brand perception, build trust with executive audiences, and drive pipeline and revenue.
• Own global budgets, vendor and agency relationships, and venue sourcing, including in-region partners, contracts, compliance, and logistics.
• Coordinate with Executive, Product, Sales, Partnerships, and Customer teams to turn strategy and stories into memorable market experiences.
• Partner with Field Marketing and regional sales leaders to extend flagship events into regional and account-level programs.
• Set goals and track event metrics, including pipeline sourced and influenced, executive attendance, and post-event conversion; report results to leadership.
• Establish global playbooks, systems, and standards to ensure consistent quality across Serval events worldwide.

Benefits

• Opportunity to shape the success of Serval’s product and company.
• Opportunity to build a new AI product offering with the support of an experienced team and investors, and grow with the company.
• A culture that values innovation, ownership, accountability, and fun.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed