Head of Global Events & Executive Programs

Cyera•New York, NY

9d•Remote

About The Position

Cyera U.S. Inc. is hiring a full-time Head of Global Events & Executive Programs to lead global B2B event marketing and executive programs. The role integrates brand positioning, executive engagement, and business pipeline acceleration through a global events strategy, experiential marketing, and analysis of industry trends. The position partners with teams across product, engineering, sales, marketing, and the executive team to establish event objectives, support product announcements, align commercial plans, and contribute to revenue goals. The role directs the strategy, planning, and execution of large-scale international events, including RSA, Black Hat, Gartner Symposium, and Cyera’s DataSec Conference. It manages brand storytelling, vendor relationships, production logistics, and event technologies and integrations such as CRM, ABM, and MarTech. The position also develops executive programs such as customer advisory boards, innovation summits, and executive briefings; establishes event governance, standardized processes, and KPIs; and uses data-driven insights to measure performance and ROI. Additional responsibilities include ensuring compliance with international regulations and company policies, partnering with C-suite executives on bespoke experiences and strategic partnerships, building frameworks for executive relationship management, and recruiting, mentoring, and managing a global events team. The position is 100% remote and may involve up to 15% domestic and 5% international travel to company events and conferences.

Requirements

Bachelor’s degree in Marketing, Communications, Event Management, or a closely relevant business specialty; a foreign equivalent is accepted. A single degree or a combination of degrees and/or diplomas evaluated as equivalent to a U.S. bachelor’s degree by a qualified evaluation service will be accepted.
10 years of experience in the job offered or a related occupation or role in global B2B event marketing.
Specific expertise in cybersecurity, SaaS, or enterprise technology sectors.

Responsibilities

Design and implement a global events strategy integrating brand positioning, executive engagement, and business pipeline acceleration.
Raise brand and product awareness through experiential marketing and use industry trends and reports to forecast and plan activations.
Collaborate with product, engineering, sales, and other cross-functional teams to define event objectives, support product launch announcements, and advance departmental targets.
Use data analytics and market intelligence to optimize event ROI, customer acquisition, and retention outcomes.
Align executive, sales, and marketing teams through strategic planning; work with sales to set revenue goals and develop commercial plans that account for global events.
Direct the conception, strategy, planning, and execution of large-scale international events, including RSA, Black Hat, Gartner Symposium, and Cyera’s DataSec Conference.
Manage brand storytelling, vendor ecosystems, and production logistics across geographies and cultural contexts.
Apply operational frameworks and event technologies, including CRM, ABM, and MarTech integrations, to ensure consistency and scalability.
Develop executive programs, including customer advisory boards, innovation summits, and executive briefings.
Establish event governance models, standardized processes, and KPIs to improve brand experience, message alignment, audience engagement, and measurable ROI.
Ensure compliance with international event regulations, corporate policies, and cross-border operational standards.
Partner with C-suite executives to create bespoke experiences that advance strategic partnerships and thought leadership.
Build long-term frameworks for executive relationship management and measurable business influence.
Recruit, mentor, and manage a global team of event professionals engaged in business development activities.