Experiential Events

Salesforce•New York, NY

1d•$117,400 - $193,700

About The Position

Salesforce is hiring its first Head of Events to work directly with the Head of Marketing and help scale Listen. The role will shape how the Listen brand appears in the world by creating memorable events and experiences, including industry conference activations, intimate dinners, customer gatherings, and new event concepts. It is a high-ownership, hands-on opportunity to build an events and experiential function from the ground up at a fast-growing AI company. The Head of Events will set Listen’s experiential strategy and create a distinctive presence in the market. The role owns event concepts and execution, from conferences and owned experiences to the program’s creative standards, repeatable processes, and measurement frameworks. It works closely with sales, product marketing, design, and leadership to align experiences with campaigns, customer priorities, and business goals. Travel and representing Listen in the field are part of the role.

Requirements

At least 4 years of relevant experience in experiential marketing, events, brand experiences, field marketing, or a related discipline.
Strong creative judgment and a point of view on creating memorable, fresh, unexpected, and on-brand experiences.
Ability to build an events function and program from the ground up.
Strong operational skills and attention to detail, including managing many event components while maintaining quality.
Ability to develop engaging experiences that encourage attendance, connection, and post-event discussion.
Creative ambition and resourcefulness in turning concepts into reality.
Commercial awareness and interest in pipeline, customer relationships, brand impact, and business outcomes.
Strong collaboration and low-ego approach when working across sales, marketing, design, product, and leadership.
Willingness to take a hands-on role in event work, including vendor negotiations and on-site problem solving.
Excitement about travel and working in a fast-paced startup environment.

Nice To Haves

Experience in B2B SaaS is a plus, but is not required.

Responsibilities

Partner with the Head of Marketing to develop Listen’s experiential and events strategy and build its event presence from the ground up.
Improve Listen’s presence at industry conferences through booth experiences, speaking opportunities, sponsorships, and related activations.
Create and produce owned experiences, including dinners, customer roundtables, salons, pop-ups, cultural moments, and larger brand events.
Build the events program playbook, including repeatable concepts, creative standards, production processes, and measurement frameworks.
Collaborate with sales, product marketing, design, and leadership to align experiences with campaigns, customer priorities, and business goals.
Own event execution from concept through completion, including venues, vendors, budgets, creative, guest lists, programming, production, and on-site delivery.
Measure event performance, collect learnings, and improve the program by scaling effective approaches and discontinuing ineffective ones.
Travel and represent Listen while creating in-person experiences.