Head of Ecommerce & Growth Products

Skylight

14h • $200,000 - $275,000

About The Position

Skylight is a technology startup building products and services to improve family life, including Skylight Calendar and Calendar 2. The Head of Ecommerce & Growth Products owns the P&L, vision, and performance of myskylight.com, Skylight’s fully owned direct-to-consumer sales channel. The site supports hardware and subscription purchases together, contributes a significant share of company sales, and serves as a destination for brand storytelling and experimentation with product positioning, pricing, messaging, and bundles.

The role reports to Aviv, President, and oversees the ecommerce team across Product, Design, and Engineering. The leader sets priorities and roadmap direction, partners with functions across the business, manages the ecommerce budget and technology stack, and uses channel performance data to guide decisions. The position calls for an entrepreneurial, strategic leader with substantial ecommerce experience in an omnichannel consumer hardware business at $100M+ scale, a record of growth and conversion optimization, and the ability to hire, lead, and develop a cross-functional team.

Requirements

• Strong head-of-ecommerce experience in an omnichannel consumer hardware business at $100M+ scale.
• Strong strategic and business judgment.
• Experience owning a D2C P&L, including close work with demand planners on inventory.
• Hands-on growth product and conversion rate optimization results, including a track record of shipping features and tests quickly and owning conversion rate as a primary metric.
• Entrepreneurial, resourceful leadership with the ability to prove business value through MVP execution and then scale.
• Strong partnership skills with marketing and growth, engineering, product, finance, and operations.
• Ability to hire and lead a cross-functional team.
• High-IQ, low-ego, servant-leadership approach, with a significant track record of growing and developing team members.

Nice To Haves

• Knowledge of leveraging self-serve tools and AI to increase velocity and empower the team.
• Shopify SKU-architecture experience and experience interfacing with ERPs and 3PLs.
• Experience selling subscriptions alongside physical products.
• Experience working with headless commerce.

Responsibilities

• Own the P&L of myskylight.com and partner with Finance, Operations, Demand Planning, Retail, GTM, and Growth on assortment strategy, pricing, and forecasting to meet growth and profitability targets.
• Set the vision for myskylight.com, balancing site performance with brand storytelling and helping omnichannel customers learn about Skylight.
• Partner with the ecommerce team to guide A/B testing strategy and prioritize business goals such as pricing, positioning, conversion optimization, and product naming.
• Oversee the ecommerce team across Product, Design, and Engineering to ensure its roadmap supports the strategic vision for growth and brand.
• Partner with Growth Marketing to drive site conversion and improve SEO.
• Set priorities for the ecommerce team across growth, product, design, and engineering, establishing clear goals and making trade-offs across specialties.
• Own ecommerce data and outcomes, including traffic, conversion rate, average order value, revenue, and margin; report performance to leadership and turn insights into roadmap decisions.
• Set and manage the ecommerce budget, including headcount, tools, agencies, and the technology stack; determine when to build, buy, or partner.
• Hire and lead a cross-functional pod and develop team members.

Benefits

• Competitive salary and equity package.
• 401K matching.
• Wellness, learning, and home-office budgets.
• Health, dental, and vision medical plans.
• Tremendous autonomy to set the direction of your work.
• Unlimited PTO.
• Company holidays on the first Friday of every month, except November, December, and January.
• Paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed