Head of Customer Marketing & Advocacy

Microsoft • Redmond, WA

1d • $155,800 - $303,600

About The Position

Microsoft is seeking a Head of Customer Marketing & Advocacy to build and lead a world-class customer marketing and advocacy practice. This role focuses on creating a systematic, always-on advocacy program that leverages customer success stories as a strategic asset. The individual will define the operating model, enhance the quality and reach of customer storytelling, and collaborate across marketing, sales, and customer success to integrate customer voices into Microsoft's market presence. The ideal candidate is both process-driven and creative, capable of establishing a rigorous sourcing and activation engine while also identifying and shaping impactful stories. This leader will be the sole owner of the end-to-end customer storytelling process, ensuring high-value moments are deliberately sourced, tracked, and distributed through a proactive, systematic engine. Microsoft's mission is to empower every person and organization to achieve more, and employees are expected to embody a growth mindset, innovate, and collaborate, upholding values of respect, integrity, and accountability to foster an inclusive culture.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, customer-evidence roles, or related work experience OR equivalent experience.
• Systems builder: Build durable, repeatable programs and operate them at scale.
• Customer-obsessed: Treat advocates as partners and protect the customer experience in every activation.
• Storyteller with judgment: Know what separates a logo from a story that moves the market, and invest accordingly.
• Orchestrator: Give many teams one shared picture, de-conflict overlapping work, and ensure no high-value story is orphaned, duplicated, or left un-amplified.
• Influence at scale: Earn trust across many teams and turn competing priorities into shared plans.
• Data-driven: Define what good looks like, measure it honestly, and let the numbers redirect the work.

Nice To Haves

• Strong first-principles POV on how to build a best-in-class capability paired with strong leadership capability to lead change within a matrixed organization.
• 12+ years of marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, or customer-evidence roles.
• 10+ years leading and building high performing teams.
• Demonstrated track record of producing compelling customer stories across formats (written, video, and stage), with published examples.
• Hands-on experience building or scaling a customer advocacy or reference program, ideally supported by a dedicated platform (e.g., ReferenceEdge, SlapFive, UserEvidence, or similar).
• Proven ability to influence and align cross-functionally across sales, product marketing, brand, and communications without direct authority.
• Direct experience working with sales and field teams to source and activate deal-win customer stories, including formalizing how the field feeds the storytelling pipeline.
• Experience standing up sustained social amplification programs (e.g., executive and employee advocacy on LinkedIn) and translating customer wins into business-value and ROI (Return on Investment) narratives.
• Excellent writing, editorial, storytelling, and executive communication skills.
• A balance of operational rigor and creativity — build durable processes and have a strong creative point of view.
• Experience activating customers across marketing touchpoints and campaigns – both large scale and targeted.
• Demonstrated use of AI tools to scale content creation and advocacy operations.
• Experience operating in a large, global, matrixed organization.

Responsibilities

• Design and manage the end-to-end customer advocacy program as the single accountable owner, from initial customer conversation through coordinated amplification. Transform an ad hoc approach into a programmatic, prioritized system with clear intake, sourcing, governance, routing, and a prioritization framework balancing high-impact stories based on business value and narrative potential with long-tail customer content. Establish a steady, predictable cadence of high-value stories, ensuring no high-value story is left to chance or untracked.
• Identify primary, deliberate sources of stories, especially marquee deal wins, which often originate outside of marketing. Formalize a lightweight sourcing handshake with sales leadership and strategic account leaders to capture high-impact customer moments early and systematically, shifting from reactive, inbound requests to proactive sourcing of noteworthy wins.
• Own a shared customer storytelling engagement map to provide all teams with a single view of which customers are being engaged, by whom, and for what purpose. Drive leadership among teams that often work the same accounts in parallel, replacing the current fragmented picture with coordinated, consent-aware engagement.
• Own the portfolio of customer proof, including written case studies, customer videos, business-value and ROI studies, executive spokespeople, data-backed proof points, and reference assets across the product portfolio. Place business value at the center of every story, ensuring each is genuinely compelling and reusable across formats (written, video, stage).
• Bring customers into key moments by partnering with brand and campaign teams to feature them in flagship campaigns and keynotes, and working with PR and communications on earned media, momentum-signaling wins, and customer-led narratives.
• Treat sustained amplification as owned scope, not an afterthought. Establish an executive and employee amplification engine that produces a steady weekly cadence of amplification-ready posts organized by industry, packaging case studies, blogs, press releases, and news for executives and the field to post. Hand ready-to-use packages to sales on a regular cadence. Amplify the strongest existing stories, not just new ones, and increase sponsored editorial to generate additional earned stories worth amplifying.
• Operate at the intersection of marketing, sales, customer success, communications/PR, partnerships, and product. Collaborate closely with Communications on customer-led narratives and earned media, and build durable alignment with brand, product marketing, field and commercial marketing, analyst relations, and sales leadership on advocacy priorities, engagement guardrails, and de-confliction of overlapping customer engagement.
• Define the KPIs for the function and instrument the program. Track story production and publishing against plan, reference utilization, amplification reach (coordinated vs. organic), influence on pipeline and deal velocity, and contribution to brand and reputation metrics. Deliver a clear reporting cadence to leadership and use data to reallocate investment.
• Build, lead, and grow a dedicated customer marketing and advocacy team. This role is additive to Microsoft's existing customer-evidence production. Staff and operate it to ensure the core evidence pipeline never slips. Partner with sales on dedicated funding for amplification and sponsored editorial, and select, manage, and ensure consistent, high-quality output from agencies and production partners against that budget.

Benefits

• Benefits and other compensation may be available.
• Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

What This Job Offers

• Job Type: Full-time
• Career Level: Manager