Head of Creator Media

Agentio • New York, NY

2d • $250,000 - $350,000

About The Position

Agentio is hiring its founding Head of Creator Media to own the company’s creator and paid media investment end to end. The role brings together sponsored creator partnerships, creator-led paid advertising, traditional paid channels, and AEO, with responsibility for allocating spend, running tests, and measuring creator and paid media in a shared measurement framework. A meaningful portion of Agentio’s own paid budget will run through creator media on the Agentio platform.

The role will build a demand-generation engine and own repeatable, measurable B2B pipeline across ABM, paid channels, and inbound, while also growing the creator side of Agentio’s marketplace. The Head of Creator Media will own marketing-sourced pipeline targets and reporting, establish attribution and performance measurement for a B2B funnel, and provide leadership with weekly reporting and clear investment decisions. The role also uses Agentio’s campaigns as a demanding real-world use case and source of product insight.

Requirements

• Experience in growth or performance marketing, with substantial budgets and results the candidate can explain.
• Experience leading a team of elite marketers who reported directly to the candidate.
• Experience working with creators through sponsorships, partnership ads, UGC, or influencer programs; familiarity with briefs, usage rights, and effective creator reads.
• Hands-on experience managing paid social, including Meta at minimum.
• Experience setting up tracking personally.
• Strong analytical ability to build reports and frame decisions so leadership can act without follow-up clarification.
• Entrepreneurial approach to managing budgets and company responsibilities.
• Ability to test creative formats and discontinue those that do not perform, without attachment to personal ideas.
• Fluency with AI tools in day-to-day work.

Nice To Haves

• Experience with LinkedIn, Reddit, or search advertising.
• B2B or marketplace experience.
• A point of view on AEO.

Responsibilities

• Build the demand-generation engine from scratch, including ABM strategy, paid media, creator strategy, and scalable inbound/outbound support aligned with the product narrative and ideal customer profile.
• Determine how to allocate paid budget between creator media and traditional channels, using performance data to support decisions.
• Run Agentio’s own campaigns on the Agentio platform and provide product insights based on that experience.
• Own AEO, including how Agentio appears in responses to questions about creator advertising on ChatGPT or Google.
• Own marketing-sourced pipeline targets, track performance, and report results clearly.
• Establish a shared measurement stack for creator and paid media, including CAC, cost per signup, pipeline per dollar, and payback.
• Develop attribution for a B2B funnel where conversions happen off-platform and sales cycles take weeks.
• Deliver weekly leadership reporting with clear decisions about what to scale, cut, or change.
• Grow the creator side of Agentio’s marketplace with the same rigor as demand generation.

Benefits

• Flexible PTO.
• Comprehensive medical coverage through Aetna.
• Dental and vision plans through Guardian.
• 401(k) retirement plan.
• $100 monthly lifestyle credit for shopping with Agentio Brand Partners.
• Daily lunches and snacks in the office.
• Dinner provided Monday through Thursday.
• Fully subsidized gold-tier Wellhub access, including LifeTime, Barry’s, Solidcore, and Headspace.
• Gym in the building.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed