Social Media Content Creator

SESCO Lighting • Maitland, FL

12d

About The Position

The Social Media Content Creator will help tell the organization’s story and grow its digital presence through engaging, relevant, high-quality content. Working directly with the social media manager, who provides creative direction and assignments, this person will capture and create photo and video content, develop short-form videos, assist with social media campaigns, and help manage content across social platforms. The ideal candidate understands current social media trends, has a strong creative eye, is comfortable filming and editing content, can follow brand guidelines, and can turn moments and ideas into compelling stories.

Success is measured by the creator’s ability to consistently produce high-quality content that connects with the audience, strengthens the brand, increases engagement, expands reach, and tells meaningful stories—not simply by the volume of content produced.

Requirements

• 1–3 years of experience in social media, content creation, digital marketing, communications, or a related field.
• A strong portfolio or examples of social media content, photography, video, Reels, TikToks, or other digital work.
• Experience managing or contributing content to platforms such as Instagram, Facebook, TikTok, and YouTube.
• Ability to capture high-quality photo and video content using professional cameras and/or smartphones.
• Strong understanding of short-form video, including Instagram Reels, TikTok, YouTube Shorts, and emerging formats.
• Ability to edit engaging videos with strong pacing, music, text, transitions, and storytelling.
• Ability to create content from concept through final delivery.
• Strong visual sense for composition, lighting, framing, branding, and aesthetics.
• Ability to write clear and engaging social media captions and calls to action.
• Proficiency with video-editing tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent software.
• Working knowledge of graphic-design tools such as Canva and/or Adobe Creative Cloud.
• Basic photography and photo-editing skills.
• Familiarity with social media scheduling and publishing tools.
• Basic understanding of social media analytics, including reach, engagement, views, follower growth, and content performance.
• Comfortable learning new platforms, technology, and AI-assisted creative tools.
• Strong understanding of Instagram, Facebook, TikTok, YouTube, and current social media culture.
• Ability to identify trends and determine how they can appropriately be adapted to the brand and audience.
• Understanding of what makes people stop scrolling, watch, engage, comment, and share.
• Ability to maintain a consistent brand voice and visual identity across platforms.
• Awareness of platform-specific best practices, dimensions, formats, algorithms, and posting strategies.
• Highly creative and full of ideas; self-motivated and able to take initiative.
• Organized and able to manage multiple projects and deadlines; detail-oriented and committed to producing excellent work.
• Collaborative and comfortable receiving creative direction and feedback.
• Flexible and able to respond quickly when important content opportunities arise.
• Comfortable interacting with people and capturing authentic moments.
• A strong storyteller who can recognize compelling stories and communicate them visually.
• Dependable, professional, positive, and team-oriented.
• Demonstrated creative ability, portfolio quality, social media knowledge, work ethic, and experience may be more important than a specific degree.

Nice To Haves

• Experience working in a church, nonprofit, brand, creative agency, or similar environment.
• A bachelor’s degree in marketing, communications, media, film, graphic design, or a related field is preferred but not required.
• 2+ years of professional hands-on social media content creation experience.
• Strong short-form video portfolio.
• Photography and videography experience.
• Experience with Adobe Creative Cloud and/or CapCut.
• Experience creating content in fast-paced live environments.
• Experience interviewing people or capturing testimonial/story-based content.
• Understanding of paid social media advertising.
• Experience working as part of a creative or communications team.

Responsibilities

• Capture photo and video content on a regular basis.
• Create Reels, Shorts, TikToks, stories, graphics, and other social-first content.
• Edit and prepare content for publishing.
• Assist in developing and maintaining the social media content calendar.
• Write captions and prepare posts for publication.
• Cover events and other important moments in real time.
• Identify stories, people, moments, and ideas that can become engaging social content.
• Monitor current trends and bring new creative ideas to the team.
• Help maintain consistency in branding, messaging, and visual style.
• Review content performance and use analytics to improve future content.
• Collaborate with communications, creative, marketing, leadership, and other teams as needed.
• Assist with social media campaigns and help manage content across social media platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed