Head of Creative

Family First, Inc.•Tampa, FL

79d•Hybrid

About The Position

The head of creative will be the driving force behind the visual and conceptual output of our new motherhood program. While the senior marketing communications manager sets the overarching brand strategy, this role will bring that strategy to life through high-level creative vision and rigorous process management. This person will be the creative manager of the brand’s daily heartbeat—turning strategic goals into viral campaigns, stunning graphics, and high-production video and podcast content. This role reports to the senior marketing manager. This is a leadership role designed for a "hands-on visionary" who loves the creative process as much as the final product. You will lead our creative team (design, copy, and video) from ideation to execution, ensuring that every asset—from a social media reel to a podcast cover—feels sophisticated, intentional, and deeply resonant with the modern mother. We are looking for someone who can take a strategic brief and transform it into a creative masterpiece that captures the "joy in the chaos."

Requirements

8+ years of experience in creative direction, including significant time spent managing creative teams and complex production workflows.
Proven ability to generate original, high-impact ideas for multi-channel campaigns, social media series, and multimedia content.
Experience directing a wide range of assets, including digital graphics, long-form video, and podcast branding, with an eye for "Modern Classic" aesthetics.
Expert skills in managing the creative pipeline—running brainstorms, setting production schedules, and ensuring the team meets deadlines without sacrificing quality.
A track record of elevating the work of graphic designers, videographers, and writers through clear, inspiring, and actionable feedback.
Deep, personal connection to the maternal journey that allows you to instinctively know what will resonate with our target audience.

Nice To Haves

Local to Tampa, FL: To lead on-site brainstorms and collaborate closely with the creative team in our Tampa hub.
Specific experience providing creative direction for podcasts (audio branding, promotional clips) and short-form video (TikTok/Reels).
The ability to pivot between "Quiet Luxury" visual standards and the practical, high-energy needs of a fast-growing digital brand.
Experience in a fast-paced environment where managing multiple creative projects simultaneously is the norm.

Responsibilities

Lead our creative team (design, copy, and video) from ideation to execution.
Ensure every asset feels sophisticated, intentional, and deeply resonant with the modern mother.
Transform strategic briefs into creative masterpieces.
Manage the creative pipeline—running brainstorms, setting production schedules, and ensuring the team meets deadlines without sacrificing quality.
Elevate the work of graphic designers, videographers, and writers through clear, inspiring, and actionable feedback.