Head of Marketing Creative and Content

CIBC • Toronto, ON

1d • Hybrid

About The Position

The Marketing team plays an important role in how we connect with clients, build our brand, and bring CIBC’s purpose to life. As the Head of Marketing Creative & Content, you’ll build and lead a net-new creative and content discipline within our evolving agile operating model. You’ll establish the structure, talent strategy, operating model, and ways of working for a team of more than 100 creative professionals, while ensuring high-quality, consistent output across CIBC-owned channels. You’ll lead the integration of creative and content capabilities into agile teams, helping the organization deliver at speed without compromising brand integrity. You’ll also set the creative vision, strengthen content strategy, and build strong partnerships across marketing, digital, and business lines to drive business impact. This is a unique opportunity to shape a new function, lead through transformation, and leave a meaningful mark on one of Canada’s leading financial institutions.

Requirements

• 12-15+ years of progressive leadership experience in creative, content, or brand marketing
• 7-10+ years leading large, multi-disciplinary teams
• Demonstrated experience standing up, scaling, or significantly transforming a creative or content organization
• Hands-on experience integrating creative functions into agile operating models and understand methodologies such as Scrum, Kanban, Scaled Agile Framework (SAFe), or similar approaches.
• Deep knowledge of content strategy, brand storytelling, digital content production, and multi-channel campaign development.
• Strong executive presence and can build trust, align stakeholders, and communicate a clear vision across senior leadership and large teams.
• Bachelor’s degree in Marketing, Communications, Fine Arts, or a related field
• You bring your real self to work, and you live our values - trust, teamwork, and accountability.

Nice To Haves

• Master of Business Administration (MBA)
• Experience in financial services or another regulated industry
• Experience using data, personalization, or artificial intelligence-assisted tools to enhance creative workflows is an asset.

Responsibilities

• Build the function - Design and establish the organizational structure, roles, and operating model for a new creative and content team.
• Develop the resourcing strategy across internal talent, agency partners, and freelance support, and build the foundational processes, tools, and quality standards needed for long-term success.
• Lead talent and culture - Attract, hire, and develop top creative talent across multiple disciplines and levels.
• Foster a high-performing, inclusive team culture where creativity, collaboration, and accountability work together.
• Embed agile ways of working - Lead the integration of creative and content operations into CIBC’s agile operating model.
• Adapt creative processes to iterative delivery methods, embed capabilities into agile squads, and guide the team through the cultural and operational shift to new ways of working.
• Drive creative and content excellence - Set the creative vision and content strategy for CIBC-owned channels, ensuring work is audience-focused, on-brand, and aligned to business goals.
• Establish governance, editorial standards, and effective workflows that support consistent, high-quality delivery.
• Partner across the enterprise - Build strong relationships with leaders across growth marketing, digital, and business lines to align priorities and deliver integrated solutions.
• Manage external agency and vendor relationships to extend team capabilities where needed.
• Use data to improve performance - Measure creative and content effectiveness using data and insights.
• Identify opportunities to optimize performance, improve client experiences, and support acquisition, retention, and brand equity objectives.

Benefits

• competitive salary
• incentive pay
• banking benefits
• a benefits program
• defined benefit pension plan
• an employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager