Head of Content

Aria Insurtech • Miramar, FL

3d • $85,000 - $95,000 • Onsite

About The Position

Aria InsurTech is seeking a Head of Content to own and build the content operation for both the founder's personal brand and the Aria InsurTech company brand. This role is crucial for driving the next chapter of growth by transforming an existing audience of over 300,000 followers into a powerful content engine. The Head of Content will be responsible for strategy, production, editing, publishing, and team management, working from an on-site studio with existing production gear. This is a ground-floor opportunity to build a content operation from the studio out, leveraging a strong foundation and a built-in audience.

Requirements

• Proven experience building and managing a content operation, including vision, calendar ownership, and output accountability.
• Hands-on video production expertise: run shoots, operate cameras, manage audio, and edit footage to a professional standard.
• Portfolio of edited long form video, including YouTube, podcast episodes, or training content.
• Understanding of platform-specific content strategies for personal and company brands, with examples from prior work.
• Experience managing at least one direct report, providing creative feedback, and ensuring deadlines and quality.
• Self-starter who sets and executes plans independently, proactively flagging issues as they arise.
• Based in South Florida or willing to relocate; this role requires on-site presence in Miramar five days a week.

Responsibilities

• Own the content calendar for both brands, deciding what gets posted, on which platform, how often, and why.
• Distinguish between content that builds an audience and content that turns that audience into action.
• For the personal brand: position the founder as the authority in mortgage protection and grow her reach into broader business and leadership content.
• For Aria: create content that attracts the right agents, feeds the affiliate flywheel, and builds trust with the mortgage protection community.
• Deliver a quarterly plan with platform-specific strategy for YouTube, the podcast, Instagram, LinkedIn, and Facebook, and execute it.
• Own the full podcast relaunch, including format design, episode production, and distribution.
• Manage all aspects of pre-production, booking, recording, editing, and publishing for the podcast.
• Create a workflow that repurposes each podcast episode across multiple platforms.
• Run the production calendar to ensure planning, preparedness, and smooth execution for the podcast.
• Develop and run YouTube strategy for both the founder's and Aria's channels.
• Build YouTube content around relevant search topics for agents and insurance professionals.
• Oversee filming, editing, thumbnails, titles, and publishing for YouTube content.
• Build a training library for Aria to support agent onboarding and the affiliate program.
• Create systems to produce short form content from every long form piece.
• Steadily output clips, reels, and posts without requiring additional shoots beyond the core long form sessions.
• Manage the studio, including shoots, lighting, audio, and production quality.
• Maintain and troubleshoot equipment, and handle all in-studio setup.
• Direct both talent in front of the camera and operations behind it.
• Supervise the content team, currently consisting of an editor and designer.
• Assign work, set deadlines, review deliverables, and uphold quality standards for the content team.
• Support team growth by helping hire, onboard, and define standards as needed.

Benefits

• Base Salary: $65,000–$75,000, depending on experience and production portfolio.
• Performance Bonus: $1,500 per quarter for hitting growth and volume targets.
• Growth Bonus: $1,000 per quarter for content driving measurable business results (affiliate signups or agent onboarding).
• Target First Year Compensation: $85,000–$95,000.
• Benefits are being developed and will be discussed during the interview process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed