Head of Content - English speaking markets

North Star Network

3d • Remote

About The Position

North Star Network (NSN) is seeking a Head of Content for English-speaking markets to lead and scale content strategy for their UK, USA, and Canada markets across various sports betting and online casino brands. Reporting to the Business Manager, this role involves defining and executing content strategies to drive organic growth, engagement, and monetization while upholding high editorial and SEO standards. The position requires strategic leadership, business alignment, and team development, managing multidisciplinary content teams and collaborating with SEO, Product, and Business stakeholders to meet user experience and commercial objectives.

Requirements

• Significant experience leading content strategy and content operations at scale (especially in UK, USA, and/or CA).
• Strong background in digital publishing, content management, or sports betting and online casino content ecosystems.
• Proven experience managing and developing content teams.
• Strong understanding of: SEO fundamentals, Editorial strategy, E-E-A-T principles, content monetization and performance.
• Data-driven mindset with experience analyzing traffic, engagement, and conversion performance.
• Strong project management and stakeholder communication skills.
• Comfortable working in a remote, international, and fast-paced environment.
• Strong business understanding with the ability to connect content strategy to commercial goals.
• Native or near-native English, with strong knowledge of the UK, US, and/or Canadian markets.

Responsibilities

• Define and implement a comprehensive content strategy aligned with company goals and monetization priorities.
• Translate market insights, SEO data, and audience behavior into actionable content roadmaps.
• Ensure the strategy effectively covers key sports betting and online casino operators, products, and trends to strengthen market presence.
• Oversee editorial high-quality and E-E-A-T standards across all brands in the UK, USA, and Canada.
• Continuously monitor performance and adjust priorities based on ROI and data-driven insights.
• Recruit, train, and manage a multi-level content team (Managers, Writers, Editors).
• Establish clear roles, KPIs, and development plans for each team member.
• Conduct quarterly performance reviews and provide continuous feedback and mentoring.
• Promote collaboration and innovation, building a culture of accountability and ownership.
• Ensure resource allocation matches business priorities across the UK, USA, and Canada markets and assets.
• Review and validate content plans proposed by Content Managers to ensure strategic alignment.
• Supervise top-page strategies, ensuring regular updates, optimization, and tracking of business keywords.
• Support the creation of content briefs, ensuring consistency with SEO and business objectives.
• Work closely with SEO teams to maintain keyword coverage and optimize internal linking.
• Conduct periodic audits of site performance and content effectiveness.
• Analyze market trends, competitor performance, and consumer behavior to identify content opportunities.
• Collaborate with Business and Sales teams to ensure content priorities align with market needs and operator visibility.
• Ensure all published content adheres to regional betting and gambling regulations and brand guidelines across the UK, USA, and Canada.
• Provide actionable insights to leadership based on performance and competitive analysis.

Benefits

• Work on leading international sports and betting brands reaching millions of users worldwide.
• Fully remote work environment with flexible collaboration across time zones.
• A multicultural and ambitious team passionate about sports, media, and digital growth.
• High ownership and strategic influence on business performance.
• Career growth opportunities within a scaling global company.
• Competitive salary based on experience and seniority.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed