Head of Content Innovation

Roku • Santa Monica, CA

4d • $280,000 - $350,000 • Hybrid

About The Position

Roku is seeking a senior leader to help shape the next generation of entertainment experiences on the Roku platform. In this role, you will lead a cross-functional incubation team responsible for imagining, prototyping, launching, and scaling original platform-native entertainment experiences that engage and delight millions of consumers. This role sits at the intersection of content, product, technology, interactivity, and consumer experience, requiring you to bring bold concepts to life quickly and evolve the strongest ideas into scalable experiences with long-term strategic and commercial value. You will partner closely with leaders across content, product, engineering, design, marketing, partnerships, and advertising to turn ideas into compelling consumer experiences. Success in this role requires strong creative judgment, cross-functional leadership, and the ability to move ideas from concept to execution in an evolving environment. You will create culturally relevant experiences tied to major moments, shape sponsorship and monetization opportunities, and help establish Roku's internal innovation studio capabilities.

Requirements

• Experience building original interactive entertainment experiences for broad consumer audiences
• A track record of launching new consumer-facing experiences from concept through execution
• Experience working at the intersection of content, gaming, technology, and consumer products
• Strong creative instincts and the ability to identify culturally relevant ideas
• Success leading highly cross-functional teams, including through influence rather than direct authority
• Experience building zero-to-one initiatives within large organizations or high-growth environments
• Familiarity with platform-based entertainment, interactive media, gaming, transmedia, immersive media, or live consumer experiences
• The ability to balance experimentation with strong operational follow-through
• Excellent communication skills and an inclusive leadership approach
• Sound judgment, curiosity, and comfort navigating evolving business and audience needs

Nice To Haves

• Curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact
• Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly
• Above all, they bring curiosity, adaptability, and sound judgment

Responsibilities

• Lead Roku's interactive entertainment and content innovation efforts across concept development, incubation, launch, and scale-up of platform-native experiences
• Define a clear vision for new entertainment formats that bring together storytelling, interactivity, technology, and audience engagement
• Build and guide a repeatable development pipeline for original experiences, with the goal of delivering multiple launches annually
• Partner cross-functionally with teams across content, product, engineering, design, marketing, partnerships, and advertising to bring new concepts to market
• Create culturally relevant experiences tied to major moments and events such as CES, Cannes, Roku Live, and Upfronts
• Identify and prioritize opportunities that increase consumer engagement, strengthen brand affinity, and differentiate the Roku platform
• Shape sponsorship and monetization opportunities that can attract premium advertising and brand partners
• Establish and grow Roku's internal innovation studio capabilities for interactive entertainment experiences
• Guide teams through ambiguity with clear decision-making, strong collaboration, and a test-and-learn mindset
• Balance creative experimentation with disciplined execution, measurable outcomes, and scalable operating models

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Global access to mental health and financial wellness support and resources
• Healthcare (medical, dental, and vision)
• Accident
• Commuter
• Retirement options (401(k)/pension)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed