Director of NIL Creative & Strategy - Creative Services

Florida Gators • Gainesville, FL

2d • Onsite

About The Position

The University Athletic Association at the University of Florida is searching for a Director to provide leadership for Florida Athletics’ agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen recruiting efforts, and position Florida Athletics as a national leader in athlete branding. Serves as a strategic partner across the athletic department while remaining an active creative contributor. Mentors athletes and staff, develops new business opportunities, leads high-level presentations, and identifies innovative ways to leverage creativity to create measurable value.

Requirements

• Bachelor's Degree in Creative Media, Communications, Marketing, Sports Management, Journalism, or appropriate area of specialization
• Four years of progressive experience in collegiate athletics, professional sports, agencies, media, marketing, or entertainment
• One year of supervisory experience
• Valid driver’s license
• Proficiency in Adobe Creative Suite, Microsoft 365, Canva, Instagram Edits, presentation software, and emerging creative technologies
• Portfolio demonstrating excellence across multiple creative disciplines
• Demonstrated expertise in NIL, athlete branding, sponsorship strategy, and the creator economy
• Demonstrated commitment to continuous learning and professional growth
• Strong administrative, interpersonal, communication, presentation, and customer service skills
• Organized, detail-oriented, and self-motivated
• Able to identify opportunities and develop innovation solutions
• Work independently and as part of a collaborative team
• Multitask effectively
• Engage effectively with others of diverse cultures or backgrounds

Nice To Haves

• Experience mentoring athletes, students, or creative professionals

Responsibilities

• Provide leadership for Florida Athletics’ agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen recruiting efforts, and position Florida Athletics as a national leader in athlete branding.
• Serve as a strategic partner across the athletic department while remaining an active creative contributor.
• Mentor athletes and staff.
• Develop new business opportunities.
• Lead high-level presentations.
• Identify innovative ways to leverage creativity to create measurable value.

Benefits

• Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), tuition assistance, athletic event tickets, employee events and recognition programs
• Possible relocation assistance
• Competitive compensation package commensurate with candidate’s previous experience and qualifications

What This Job Offers

• Job Type: Full-time
• Career Level: Director