Associate Creative Director - Creative Strategy

MGM Resorts • Las Vegas, NV

2d • Onsite

About The Position

The Associate Creative Director, Strategy leads format-agnostic campaign creative across MGM Resorts, originating new creative platforms whose execution could take the form of design, content, experiential events, traditional advertising, time-sensitive announcements, or any combination across the format spectrum. The role is responsible for the year-one creative development of new activations, campaigns, branded creative systems, and experiential moments, plus pilot programs and innovation work.

Requirements

• Bachelor’s degree in advertising, Design, Fine Arts, Marketing, Communications, or a closely related field
• Seven or more years of progressive, hands-on experience specializing in the concepting and execution of high-impact live events, activations, and brand sponsorships
• Premier portfolio demonstrating large-scale, end-to-end consumer experiences
• Proven track record of directing sports or entertainment sponsorship campaigns alongside major leagues and entertainment properties
• Expert-level mastery of Adobe Creative Suite
• Strong working familiarity with spatial and 3D layout tools
• Sharp, modern fluency in leveraging generative AI platforms to optimize workflow productivity and elevate creative production

Nice To Haves

• Thinking outside traditional formats
• Crafting cohesive creative platforms that translate seamlessly across physical, digital, and social channels
• Customer-first approach
• Highly polished communicator capable of articulating complex creative visions to senior leadership, external partners, and high-profile talent

Responsibilities

• Lead format-agnostic campaign creative concepting for MGM Resorts, originating new creative platforms whose execution could take the form of design, content, experiential events, limited-time announcements, or any combination across the format spectrum
• Lead the year-one creative development of new activations, experiential moments, and brand creative systems across the enterprise, including the initial concepting, identity, and creative platform, before handing the work off to the Associate Creative Director, Entertainment & Sports for ongoing iteration in subsequent years
• Lead general new-business and creative pilot programs, including format experiments, emerging-technology integrations, and tests that require innovative, multi-disciplinary creative solutions and rapid iteration
• Concept and lead high-profile launch moments and limited-time announcements requiring breakthrough creative solutions across design, content, experiential, and integrated channels
• Design the consumer journey creative programming for new activations, shaping the end-to-end attendee experience from arrival through engagement, share-out, and follow-up so that every touchpoint reinforces the originating creative idea
• Partner with Brand Partnerships, Sponsorship Marketing, Entertainment, Property Marketing, Production, and external experiential agencies to translate new creative concepts into produced, in-market activations on time and on budget. Will be the lead contact for outside agencies for new and existing work
• Provide direction, feedback, and quality control to one or two designers consistently supporting this work in a matrixed assignment, ensuring creative consistency without formal people management responsibility

Benefits

• Comprehensive wellness programs designed to support employees’ physical, mental, and emotional well-being
• Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings
• Complimentary parking both during and outside of scheduled work hours
• Competitive health, wellness, and income protection benefits for eligible employees
• Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Senior