Director, Creative Strategy LATAM

SharkNinja•Miami, FL

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. The company is building an AI-native culture and is looking for creative leaders to help shape its social creative engine across Latin America. This role is crucial for scaling the brands globally, particularly in Latin America, where social media is a key channel for discovery, conversation, and demand creation. The LATAM Social Creative Strategy Director will be the creative owner for SharkNinja brands on social across Latin America, with Mexico as the primary market and hands-on ownership of Brazil and Argentina. This role is embedded within the Global Social Creative team, ensuring each market's social presence is original, culturally relevant, and best-in-class. It's a hands-on creative leadership role for someone curious about Latin American culture who can ideate, write, direct, and create breakthrough content, partnering with various teams to bring ideas to life at scale.

Requirements

6–8+ years of experience in social-first creative, content, creator-led, or production environments — with a track record of breakthrough work across influencers, creators, and large-scale campaigns, ideally spanning multiple LATAM markets
A true hybrid: equally at home concepting a creator brief, directing an influencer shoot, and overseeing a full-scale production — across diverse LATAM markets and audiences
Deep cultural knowledge of Mexico, Brazil, and Argentina — or an insatiable curiosity to build it. You understand what works in different markets and why, from Mexico City to São Paulo to Buenos Aires, and you're always digging deeper
Comfortable directing others across time zones and cultures, but never afraid to make things yourself
Opinionated, curious, collaborative, and allergic to boring content — with the cultural sensitivity and intellectual hunger to adapt ideas for local relevance across Latin America's distinct markets

Responsibilities

Own Social-First Creative for SharkNinja Brands Across LATAM
Serve as the creative lead and tastemaker for SharkNinja brands (Shark and Ninja) on social across Latin America — with Mexico as the primary focus and hands-on responsibility for Brazil and Argentina — in tight collaboration with the Global Social Creative team and VP, Social Creative
Develop breakthrough social-first ideas that balance entertainment, product storytelling, and cultural relevance for both new and existing products across organic, paid, influencer/creator, and large-scale production content
Ensure creative work is designed to travel across markets and platforms — through sharing, remixing, and conversation — while respecting local cultural nuance — driven by genuine curiosity about what makes each Latin American audience distinct
Create, Direct, and Ship
Write, edit, and shape content across short-form video, stills, and emerging formats — adapting for local audiences and platforms across LATAM markets
Direct shoots virtually and in-person with internal creators, influencers, studios, and production partners across Latin America — from lo-fi creator content to large-scale, high-production campaigns that break through the feed
Collaborate closely with internal creators, Social Studios, and local market teams to translate ideas into scalable, market-relevant content outputs across LATAM
Partner Across Teams and Markets
Work hand-in-hand with the Global Social Creative team, Brand, Social Strategy, Influencer, and Media partners to ensure LATAM social creative is aligned with global brand vision while being locally excellent
Lead creator and influencer creative across LATAM markets — developing breakthrough concepts, providing hands-on direction during production, and ensuring every collaboration delivers content that earns attention at scale
Act as the creative connective tissue between global strategy, local LATAM market needs, and execution
Raise the Creative Bar
Push for work that is culturally fluent, platform-native, and unmistakably social-first across each LATAM market — staying curious about emerging voices, formats, and cultural moments in every country
Identify what's working, what's stale, and where each market's brand presence should experiment next across Latin America
Contribute to evolving creative playbooks and best practices across the social org, ensuring LATAM learnings feed back into global creative strategy