Head of content

Watershed • New York, NY

4d • $170,000 - $195,000

About The Position

Watershed is hiring a Head of Content to own both demand-generating educational content and brand and editorial work that shapes conversations about corporate sustainability and decarbonization. The role spans multiple formats and channels, including search and AEO content, webinars, ebooks, interactive tools, thought leadership, brand campaigns, video, and short-form social. The Head of Content will identify strong stories across Watershed, its product, customers, and the wider sustainability field, then develop and distribute them while using performance data to guide future work.

The position combines hands-on content creation with leadership of a content marketer and two contractors. The Head of Content will set editorial strategy and the calendar, work with marketing, communications, demand generation, and product marketing, and report on content's contribution to attention, conversion, and pipeline. They will also develop responsible AI workflows and standards that help a small team increase its output while maintaining content quality.

The role can be based in Watershed's New York or San Francisco offices, or remotely in the US. Office-based employees are expected to work from an office four days per week; this expectation does not apply to remote roles. Compensation is based on location, with the higher end of the range for the New York and San Francisco offices.

Requirements

• At least 10 years of experience in content, editorial, or brand roles, including at least 3 years in B2B or technical content.
• A portfolio demonstrating a range of work, including opinion and narrative content as well as demand programs.
• At least one originated idea, framework, or campaign that gained traction beyond the candidate’s own channels, such as in the market, press, or a sales team’s pitch.
• A track record of growing a corporate or executive audience on LinkedIn or through a newsletter, podcast, or other media subscription.
• Experience managing and developing writers or marketers.
• Willingness to work from an office four days per week, except for remote roles.

Nice To Haves

• Interest in further managing and developing writers or marketers.
• Eagerness to experiment with new formats, angles, and collaborations.

Responsibilities

• Own Watershed’s editorial strategy, collaborating with the marketing team to set goals, finalize the calendar, execute content, and report on performance.
• Develop and execute initiatives to amplify and differentiate Watershed’s brand, including brand campaigns and thought leadership.
• Find stories within the company, science team, customer base, and beyond.
• Develop brand partnerships that extend Watershed’s reach and bring new perspectives to its work.
• Work with communications to develop thought leadership and executive bylines that advance Watershed’s brand and the sustainability field.
• Create interactive content, data stories, and graphics that make complex scientific topics accessible.
• Grow content channels, including social media and the newsletter subscriber base.
• Build a differentiated social presence that sustainability leaders seek out.
• Develop video series, explainer animations, and other short-form social content.
• Grow the LinkedIn reach of Watershed executives and experts.
• Own the content plan for demand programs, including AEO and search, blogs, webinars, ebooks, research reports, and interactive tools.
• Work with demand generation to set pipeline contribution targets for content and report on performance against them.
• Run the webinar program, including topics, speakers, and promotion, and extend event value through clips and follow-on content.
• Work with product marketing to develop content strategies for each tier-one launch.
• Manage and coach a content marketer and two contractors, and maximize the effectiveness of the small in-house team.
• Own the editorial calendar and reporting that connects published content to attention, conversion, and pipeline.
• Build responsible AI workflows and agents that advance the content strategy while safeguarding content quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed