Head of Content and Media

Butter

3d • Remote

About The Position

As Butter's first Head of Content & Media, you'll build our media arm from the ground up. Think of it as launching a channel from scratch inside a software company. You'll create bite-sized video content on a weekly cadence, test formats and hooks relentlessly, and build a team of editors, motion designers, and writers to scale it. Working directly with the CEO, you'll turn product launches, partner collabs, and tutorials into content people actually want to watch, not feature announcements.

Requirements

• 4+ years building content, media, or creator programs, ideally with at least one built from scratch
• Video-first: you've conceptualized, directed, or produced short-form video, not just written content
• Experience managing freelancers or production teams on a recurring cadence
• Deep fluency in modern social media: algorithms, hooks, and what makes content spread today
• A creative point of view that's a little unconventional, balanced with type-A operational discipline
• A track record of measurable results: views, followers, engagement, or signups driven by content you built

Nice To Haves

• You've built your own following or worked as a creator
• You've run influencer or creator partnership programs
• You've produced a recurring show, podcast, or episodic series
• Background in modern digital media, a creative agency, or as a founding marketer at a startup

Responsibilities

• Stand up Butter's content engine from zero: formats, workflows, and a publishing calendar
• Concept, script, and direct short-form video that stands out rather than copying what's already out there
• Run structured experiments on hooks, formats, and platforms, then double down on what works
• Recruit, brief, and manage a bench of freelance video editors, motion designers, and copywriters
• Partner with creators and influencers to extend reach through collaborations
• Turn new features, tutorials, and partner collabs into entertaining, shareable content
• Build the systems and feedback loops that keep content shipping consistently
• Help design a scalable production model, including a potential offshore team

Benefits

• Real ownership
• Direct hand in shaping how Butter scales
• Remote-first and distributed
• Optional offices in Los Angeles and Toronto

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed