Head of Content Strategy, Sales Coach

Apple • Cupertino, CA

15d

About The Position

The Head of Content Strategy for Sales Coach owns the content vision, roadmap, and production engine end to end for a global audience spanning more than 50 languages. Sales Coach is Apple’s mobile engagement and learning platform for partner salespeople. The role focuses on driving active engagement, attracting new sellers to the platform and giving active users compelling reasons to return.

The position leads two content tracks: product knowledge and selling skills, and culture and employer-brand storytelling for Apple-badged and partner staff. It works closely with Product Management on the platform’s “Ask” Q&A experience and with the wider Sales Coach product team to align content and product features. The role also builds and develops a team of content creatives and learning design specialists, establishes AI-accelerated production and localization workflows, and provides hands-on creative direction for scripts, visual concepts, and video edits.

The Head of Content Strategy uses engagement data to run experiments, optimize formats and the content roadmap, and retire outdated or underperforming assets. The role collaborates with Channel Sales Programs leadership, regional teams, staffing leads, employer brand, and legal, while managing operational plans, budgets, and external production partners.

Requirements

• 10+ years of experience leading content strategy, creative production, or digital media programming at scale, spanning product or sales enablement content and culture or employer-brand storytelling.
• 5+ years of people-management experience building and leading creative or content teams.
• Expertise in short-form, platform-native video and mobile-first content formats designed to drive organic user engagement and retention.
• A track record of hands-on creative direction, including evaluating and guiding scripts, storyboards, and video edits from concept through final delivery.
• Experience using audience analytics and engagement metrics to run test-and-learn cycles, optimize content roadmaps, and manage content catalog lifecycles.
• Experience managing production budgets, external agencies or production partners, and end-to-end production workflows.
• Experience scaling content globally across multiple markets, languages, and cultural contexts.

Nice To Haves

• Experience managing multidisciplinary teams that include instructional designers or learning experience specialists alongside video producers and writers.
• Deep familiarity with AI-accelerated content production and localization workflows, with a point of view on balancing speed and scale with creative quality.
• Experience working in an embedded model with Product Management on mobile app experiences, conversational Q&A, or search-driven content delivery.
• A track record of briefing, influencing, and aligning senior cross-functional executives across global and regional teams.
• Background in global retail, channel sales enablement, consumer technology, or creator-economy media platforms.

Responsibilities

• Define the global content vision and translate it into an actionable roadmap for a 400,000-person audience across 103 countries.
• Own content strategy and presentation for the Sales Coach “Ask” Q&A experience in partnership with Product Management.
• Lead content across product knowledge and selling skills, as well as culture and employer-brand storytelling.
• Build, lead, and develop a high-performing team of content creatives and learning design specialists.
• Build and evolve AI-accelerated production and localization workflows for video and digital content across more than 50 languages.
• Review scripts, visual concepts, and video cuts, providing actionable creative direction before publication.
• Use platform engagement data to run experiments, optimize formats, refine the roadmap, and retire underperforming or outdated content.
• Collaborate with the Sales Coach platform product team to align content with product features and drive engagement.
• Align content plans with Channel Sales Programs leadership, regional teams, staffing leads, employer brand, and legal.
• Manage operational plans, budgets, and external vendors or production partners, balancing creative output with resource allocation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed