Head of Content Strategy, Sales Coach

Apple • Cupertino, CA

14d

About The Position

The Head of Content Strategy for Sales Coach owns the content vision, roadmap, and production engine for Apple’s mobile engagement and learning platform for partner salespeople. The role serves a global audience of more than 400,000 salespeople across 103 countries and more than 50 languages. It combines content strategy, creative leadership, and product ownership to build an engaging experience that attracts new users and keeps active users returning.

The role leads two content tracks: product knowledge and selling skills for the sales floor, and culture and employer-brand storytelling that helps Apple-badged and partner staff feel connected to the ecosystem. The Head defines the global content strategy, shapes the content and presentation for Sales Coach’s “Ask” Q&A experience with Product Management, and builds a team and AI-accelerated production and localization workflows for video and digital content at scale.

As a hands-on creative leader, this person reviews scripts, visual concepts, and video edits and provides direction before release. They use engagement data to test formats, refine the roadmap, and retire outdated or underperforming content. The role also partners with platform product teams, Channel Sales Programs leadership, regional teams, staffing leads, employer brand, and legal, while managing operational plans, budgets, and external production relationships.

Requirements

• At least 10 years of experience leading content strategy, creative production, or digital media programming at scale.
• At least 5 years of people-management experience building and leading creative or content teams.
• Experience spanning product or sales enablement content and culture or employer-brand storytelling.
• Demonstrated expertise in short-form, platform-native video and mobile-first content designed to drive organic engagement and retention.
• Hands-on creative direction experience guiding scripts, storyboards, and video edits from concept through final delivery.
• Experience using audience analytics and engagement metrics to run test-and-learn cycles, optimize content roadmaps, and manage content catalog lifecycles.
• Experience managing production budgets, external agencies or production partners, and end-to-end production workflows.
• Experience scaling content across multiple markets, languages, and cultural contexts.
• Experience leading multidisciplinary teams that include instructional designers or learning experience specialists alongside video producers and writers.
• Deep familiarity with AI-accelerated content production and localization workflows, and a point of view on balancing speed and scale with creative quality.
• Experience working with Product Management on mobile app experiences, conversational Q&A, or search-driven content delivery.
• A track record of briefing, influencing, and aligning senior cross-functional executives across global and regional teams.

Nice To Haves

• Background in global retail, channel sales enablement, consumer technology, or creator-economy media platforms.

Responsibilities

• Own the global content strategy and roadmap for Sales Coach, defining content for a 400,000-person audience across 103 countries.
• Partner with Product Management to shape the content strategy and presentation for Sales Coach’s “Ask” Q&A experience.
• Build, lead, and develop a high-performing team of content creatives and learning design specialists.
• Create and evolve AI-accelerated production and localization workflows for video and digital content across more than 50 languages.
• Review scripts, visual concepts, and video edits, providing actionable creative direction before content ships.
• Use platform engagement data to run experiments, optimize formats, refine the roadmap, and retire underperforming or outdated content.
• Collaborate with the Sales Coach platform product team to coordinate content and product features in support of engagement.
• Align content plans with Channel Sales Programs leadership, regional teams, staffing leads, employer brand, and legal.
• Build and manage operational plans and budgets, and oversee relationships with external vendors and production partners.
• Lead content across product knowledge and selling skills, as well as culture and employer-brand storytelling.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed