Head of Brand (Remote)

Cyclops•Miami, FL

11d•Remote

About The Position

Cyclops is seeking a Head of Brand to establish its position as the leader in stablecoin solutions for the payments industry. This senior individual contributor role will focus on enhancing Cyclops' digital presence, driving engagement at global payments conferences, and ensuring Cyclops is the go-to name for stablecoin solutions among payments companies. The ideal candidate will have deep experience within the payments industry, understanding its operational intricacies, decision-making processes, and product development cycles. Responsibilities include owning thought leadership strategy, growing digital presence (SEO and AIO), managing conference participation, and building relationships with industry analysts and press.

Requirements

Deep payments industry experience, understanding how companies operate, their partnerships, geographic foci, and internal processes.
Experience working at a payments orchestrator, PSP, network, acquirer, or a foundational payments platform.
Informed opinions on leading payments events (Money20/20, Fintech Meetup, Token 2049, MAG) and experience planning, staffing, and owning event strategy and execution.
Strong grasp of digital brand and SEO/AIO in a B2B context, with strategies for winning in AI search.
Deep understanding of consumer psychology (social proof, emotional triggers, trust, authority).
Ability to make messaging effective across various platforms (booth, website, pitch decks, reports).
A strong network within the payments industry.
Willingness to execute hands-on alongside strategy.
Founder mindset with a focus on first-principles thinking and relentless execution.

Nice To Haves

Experience building a brand from scratch.
Experience scaling and selling a company.

Responsibilities

Own and evolve brand messaging hierarchies, visual systems, tone of voice, and overall positioning.
Develop and execute content strategy for thought leadership, including white papers, reports, and bylines.
Drive executive visibility across the payments press and conference circuit.
Manage end-to-end presence at global payments conferences, including event selection, sponsorship optimization, and relationship building.
Oversee website brand expression, SEO strategy, AIO/GEO positioning, and organic/AI-driven search appearance.
Define, track, and report on marketing analytics for brand performance.
Build and maintain relationships with payments analysts, journalists, and influencers.
Collaborate with clients and partners on co-branded content and activations.
Build the annual conference calendar from scratch and defend budget allocations.