Head of Brand & Storytelling

Otter.ai•San Francisco, CA

7d•Hybrid

About The Position

Otter.ai is seeking its first Head of Brand & Storytelling to define and amplify its brand voice in the evolving AI landscape. This is a builder role responsible for establishing a clear brand promise, tone, and identity, and translating it into compelling narratives, media moments, and content. The position will own brand strategy end-to-end, including PR, communications, social media, and community management. The ideal candidate is a passionate wordsmith with a superpower for understanding how and where language drives impact. They will lead a small team, contributing to both high-level strategy and hands-on execution, from defining the brand promise to writing press releases and social posts.

Requirements

Proven experience in brand, communications, or integrated marketing roles at B2B SaaS companies.
Experience at a company under ~$500M ARR, demonstrating scrappiness and hands-on execution.
Track record of building or significantly sharpening a brand's narrative and voice.
Direct experience running PR/comms (media relationships, announcement strategy) and social/community, either as a generalist or across multiple roles.
Strong writing and editing skills, capable of producing press releases, executive bylines, and social posts.
Comfort with ambiguity and a bias for shipping actionable work.
Ability to own a function end-to-end, comfortable with both strategy setting and hands-on building.

Nice To Haves

A love of craft and a passion for making brands stand out and drive impact.
Experience in a role where you had to be scrappy and hands-on rather than purely strategic.

Responsibilities

Define and codify Otter's brand promise, personality, tone of voice, and verbal identity system, ensuring usability through brand guidelines.
Serve as the internal source of truth for Otter's brand voice, collaborating with product, design, and marketing to ensure consistent brand representation across all touchpoints (in-product copy, campaigns, sales decks, support, social).
Evolve brand positioning to reflect the category's shift from 'meeting transcription' to AI-native conversational intelligence, maintaining Otter's leadership position.
Own the strategy for brand campaigns, working with internal creative teams and agencies to boost brand awareness.
Build core narratives that position Otter.ai as the category leader, focusing on the future of voice, turning meetings into action, and AI distinct from basic notetakers.
Develop executive thought leadership content (bylines, talk tracks, interviews) to showcase Otter's leadership to relevant audiences.
Transform product milestones, customer successes, and market events into newsworthy stories.
Collaborate with the partnerships team to develop brand partnerships, including those in sports and at third-party events.
Build and execute the organic social media strategy across channels, focusing on platforms and formats that drive impact for Otter's audience.
Build and nurture the existing Otter community into a channel for brand reinforcement and organic advocacy.
Prioritize communication channels based on audience attention and impact, rather than habit.
Expand PR and communications impact through press strategy, media relationship building, announcement planning, and potential agency management.