Head of Brand (Remote)

Cyclops•Miami, FL

1d•Remote

About The Position

Cyclops is seeking a Head of Brand to establish its position as the leader in stablecoin solutions for the payments industry. This senior individual contributor role will focus on enhancing Cyclops' digital presence, driving engagement at major payments conferences, and ensuring the company is the go-to choice for payments companies seeking stablecoin solutions. The role requires a deep understanding of the payments industry, including how companies operate, their decision-making processes, and product development. The Head of Brand will be responsible for developing and executing a thought leadership strategy, growing the company's digital footprint (with an emphasis on SEO and AIO), managing the company's presence at global payments conferences, and ensuring Cyclops is top-of-mind for Payment Service Providers (PSPs), networks, and acquirers. This position demands extensive experience within a leading payments company or a key partner platform, specifically within roles such as payments orchestrator, PSP, network, acquirer, or a foundational payments platform.

Requirements

Deep payments industry experience, understanding how companies operate, their partnerships, geographic foci, internal decision-making processes, and product development.
Experience working at a payments orchestrator, PSP, network, acquirer, or a platform foundational to payments companies.
Informed opinions on leading payments events like Money20/20, Fintech Meetup, Token 2049, and MAG, including knowledge of organizers, company investments, floor plans, and strategic networking.
Ability to build an annual conference calendar from scratch and defend budget line items.
Proven ability to plan, staff, and own event strategy and execution within the payments conference circuit.
Strong grasp of digital brand and SEO/AIO in a B2B context, with strategies for winning in the evolving AI search landscape.
Deep understanding of consumer psychology (social proof, emotional triggers, trust, authority) to enhance effectiveness of all brand materials.
A strong network within the payments industry.
Willingness to be hands-on and execute alongside strategy, not just oversee.
Experience in building a brand from the ground up, not managing an existing one.

Nice To Haves

Experience in building and scaling a company that was sold, such as to Shift4 in 2022.
Experience in a remote-first environment.

Responsibilities

Brand strategy including messaging hierarchies, visual systems, tone of voice, and overall positioning, evolving these as Cyclops grows.
Thought leadership, encompassing content strategy, POV development, white papers, reports, bylines, and executive visibility across payments press and conferences.
Field marketing, with end-to-end ownership of presence at global payments conferences, including event selection, strategy, execution, and relationship building with organizers.
Digital brand presence, covering website brand expression, SEO strategy, AIO/GEO positioning, and optimizing appearance across organic and AI-driven search for current and future search landscapes.
Marketing analytics, establishing and owning the measurement framework for brand, defining success metrics, tracking performance, and reporting to leadership.
Analyst and press relations, building relationships with payments analysts, journalists, and influencers.
Partner and client co-marketing, collaborating with clients and partners on co-branded content and activations to expand Cyclops' reach.