Head of Brand & Storytelling

Otter.ai•Mountain View, CA

8d•$250,000 - $280,000•Hybrid

About The Position

Otter.ai is seeking its first Head of Brand & Storytelling to define and amplify its brand voice in the evolving AI-native conversational intelligence space. This is a builder role responsible for owning brand strategy end-to-end, including PR, communications, social, and community. The individual will lead a small team, shaping the brand promise, tone, and identity, and translating this foundation into compelling narratives, media moments, and content to establish Otter.ai as the clear category leader. The role requires a passion for storytelling, a strategic mindset for driving impact, and the ability to be both strategic and hands-on.

Requirements

Proven experience in brand, communications, or integrated marketing roles within B2B SaaS companies.
Experience at a company under ~$500M ARR, demonstrating scrappiness and hands-on execution.
Track record of building or significantly sharpening a brand's narrative and voice.
Direct experience running PR/comms (media relationships, announcement strategy) and social/community.
Strong writing and editing skills, capable of producing press releases, executive bylines, and social media posts.
Comfort with ambiguity and a bias for shipping actionable work.
Ability to own a function end-to-end, setting strategy and executing hands-on.
Passion for branding and storytelling, with a focus on driving impact.

Nice To Haves

Experience at a company under ~$500M ARR where you had to be scrappy and hands-on rather than purely strategic.

Responsibilities

Define and codify Otter's brand promise, personality, tone of voice, and verbal identity system, creating usable brand guidelines.
Serve as the internal source of truth for Otter's brand voice, ensuring consistent application across product copy, campaigns, sales decks, support, and social media.
Evolve brand positioning to reflect the shift from 'meeting transcription' to AI-native conversational intelligence, keeping Otter ahead of market trends.
Build core narratives that position Otter.ai as the category leader, focusing on the future of voice, turning meetings into action, and AI distinct from basic notetakers.
Develop executive thought leadership content, including bylines, talk tracks, and interviews.
Transform product milestones, customer successes, and market moments into newsworthy stories.
Build and execute the organic social media strategy, focusing on impactful platforms and formats for Otter's audience.
Build and nurture a community of advocates to reinforce the brand and drive organic advocacy.
Select communication channels based on audience attention and impact.
Expand PR and communications impact through strategic press planning, media relationship management, and announcement strategy, potentially including agency management.