HCP Marketing Manager

Dexcom

4d • Remote

About The Position

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health. We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us. Meet the team: Dexcom Canada’s Marketing team is where strategy, science, and storytelling come together to help healthcare professionals transform diabetes care. As the Marketing Manager, HCP (Canada), you’ll play a pivotal role in shaping how Dexcom’s CGM innovations are understood, recommended, and adopted by prescribers nationwide—from endocrinologists and diabetes educators to nurse practitioners and primary care physicians. Working at the center of a highly collaborative, cross-functional team, you’ll blend strategic thinking with hands-on omnichannel execution to drive real, measurable impact in the HCP channel. If you’re energized by building smart, insight-driven campaigns, partnering closely with Sales, Medical, and Global teams, and seeing your work directly influence patient outcomes across Canada, this is the team—and the role—for you.

Requirements

• Thinks strategically, translating market insights, HCP behavior, and performance data into clear value propositions, messaging platforms, and high-impact marketing programs
• Proven experience developing and executing HCP marketing strategies that align national objectives with global brand direction, including support for product launches
• Brings deep omnichannel expertise, designing integrated HCP engagement across field, digital, paid media, webinars, conferences, peer-to-peer, and non-personal promotion (NPP) channels
• Demonstrated success leading NPP initiatives, including HCP social media (paid/organic where compliant), websites, landing pages, email campaigns, webinars, and virtual education programs
• Strong ability to extend sales reach and influence HCPs through scalable digital engagement, reducing reliance on in-person access
• Effective partner to Sales, translating brand strategy into field enablement tools and omnichannel tactics that support account-level execution and priority geographies
• Experienced in paid media strategy and agency management, optimizing targeting, engagement, efficiency, and ROI across channels
• Excels at sales enablement, developing impactful tools such as talk tracks, objection handlers, training materials, and resources that complement digital engagement efforts
• Proven ability to lead HCP conferences, KOL engagement, and professional education initiatives while ensuring compliant, evidence-based materials through MLR processes
• Data-driven and operationally strong, defining KPIs (awareness, adoption, NPS, ROI), managing budgets, optimizing performance, and influencing cross-functional stakeholders in a fast-paced environment

Responsibilities

• Drive increased awareness, preference, and recommendation of Dexcom CGM among healthcare professionals across Canada.
• Accelerate HCP adoption—particularly within T2 IIT and T2 Basal segments—through impactful omnichannel programs and strong sales enablement.
• Elevate HCP familiarity and engagement by optimizing conference strategies, educational content, and digital touchpoints.
• Deliver measurable growth in new patient starts directly tied to HCP marketing and field activities.
• Equip field teams with best-in-class tools and resources that enable meaningful clinic-level impact.
• Ensure consistent, compliant, and evidence-based messaging across all HCP interactions and channels.

Benefits

• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior