HCP Marketing Manager

Byoma•New York, NY

6d•$120,000 - $140,000•Hybrid

About The Position

BYOMA is seeking a strategic and entrepreneurial HCP Marketing Manager to lead its efforts within the HCP community, with a particular focus on dermatologists and skin health professionals. This role is crucial for connecting BYOMA's science-led narrative with clinical credibility, aiming to boost awareness, advocacy, and education across North America and globally. The manager will be BYOMA's primary marketing contact for the HCP sector, responsible for creating and implementing strategies that establish BYOMA as a trusted, barrier-care skincare brand recommended by dermatologists. This includes overseeing all aspects of HCP strategy, engagement, and education, in collaboration with marketing, product development, sales, and global teams, to build a leading dermatology engagement model.

Requirements

Bachelor’s degree required
4+ years of experience in marketing, with a proven record in HCP, medical, or dermatology marketing - preferably within beauty, skincare, or health-oriented CPG.
Understanding of the dermatology landscape, including professional engagement and medical communications.
Experience executing product launch and education strategies in the U.S. market
Strong strategic thinking, analytical rigor, and creative vision.
Excellent presentation, and communication skills.
Comfortable working in a fast-paced, entrepreneurial environment.
Open to travel, potentially up to 30% (primarily across North America; occasional international).

Responsibilities

Develop and own BYOMA’s global HCP marketing strategy, with a primary focus on North America, aligning with global brand goals and regional priorities.
Define a clear vision for how BYOMA engages, educates, and earns credibility among dermatologists and other skincare professionals.
Build launch, growth, and retention strategies for BYOMA’s clinical and professional initiatives, driving both short-term awareness and long-term loyalty.
Establish KPIs and success metrics to evaluate campaign performance and optimize efforts in real time.
Design and lead dermatologist engagement programs, including advisory boards, education programs, HCP conference presence and strategy, sampling, and partnerships.
Identify and cultivate relationships with key opinion leaders (KOLs) and rising voices in dermatology, aesthetics, and skin science.
Develop authentic, science-backed materials and tailored campaigns that reinforce BYOMA’s commitment to skin barrier health and transparency.
Partner with internal R&D, communications, and brand teams to ensure scientific storytelling and product innovation are effectively communicated in the HCP space.
Work hand-in-hand with Global Marketing, PD, and Sales teams to ensure alignment of HCP efforts with consumer marketing and retail strategies.
Partner with Regulatory and Compliance to ensure all promotional and educational materials meet industry standards.
Manage and inspire agency partners to deliver creative, compliant, and impactful campaigns and programs.
Champion cross-market knowledge sharing to elevate HCP marketing best practices globally.