GTME Ecosystem - GTME University Lead

Clay Labs•New York, NY

About The Position

Clay University is the core IP of the GTME Ecosystem — the definitive place where thousands of Go-to-Market Engineers (GTMEs) learn what good looks like. It’s where people go from “I’ve heard of GTME” to “I think like a GTME.” Docs, courses, Cohorts, guides, and the entire library of content that teaches the emerging discipline of GTM Engineering all roll up here. This is a mini-founder role. You’ll think about Clay University the way a founder thinks about their product — with a strong opinion on the persona journey, ruthless prioritization of what to ship, and a refusal to accept that the current pace is the fastest we can go. That means owning: What You’ll Do Own the strategic vision for Clay University. You’ll build the persona journey map (new user → power user → GTM leader) and the content roadmap that serves it, collaborating with the brand and website team to create the single best hub for GTMEngineering the world has ever seen. Ship more, faster, without dropping the bar. The pace of AI development continues to evolve. Our content velocity needs to evolve with it. You’ll work on creating content yourself, hiring content creators to build out more content, and ensure that our content covers everything users would want under the GTME Sun. Lead and grow the University content team. This is player-coach role. Part of your job will be to unblock the existing team, sharpen their work, and take the strategic/planning weight off their plates. Additionally you’ll help build content partnerships or hire content creators to help us continue to keep pace. Build the cross-functional content pipeline. Our Solutions team produces golden content every day for customers. Our internal GTMOps team is constantly pushing the edges of great content. The Forward Deployed GTME team creates crazy tables builds. You’ll create processes and systems to make sure these critical innovations are accessible to the global GTME community. Launch experimental programs. Should we have a visiting professors program? Community-authored guides? Asynchronous peer-review mechanisms? The world is your oyster. Make content a defensible flywheel for GTME Ecosystem brand and inbound. You’ll measure what resonates, double down, and kill what doesn’t. Don’t stay limited to “Clay” content - we’re building something bigger here. We will build the world’s best automation content ecosystem, inclusive of GTM engineering.

Requirements

A content creator with a founder’s gut.
Ability to write content when needed, but with a superpower for seeing the system.
A learner first, teacher second mentality.
Obsessed with shipping cadence; understanding that a great piece of content shipped this week is better than a perfect piece shipped next quarter.
Comfortable in ambiguity and willing to build an AI-native playbook for an emerging discipline.
Proven hunger and experience running a content function, program, or publication where pace and bar were set by you.
Willingness to write strategy documents and then execute end-to-end, including writing articles, recording Looms, and building course landing pages.
Excited to get hands dirty in a player-coach role, not just delegate.
Care about craft, but more importantly, care about the learner's experience.
Understand that GTME University is the primary brand surface of the entire GTME Ecosystem and a home for all programs and content.
Prioritize shipping scrappy experiments as a first instinct.

Responsibilities

Own the strategic vision for Clay University, including building the persona journey map and content roadmap.
Collaborate with brand and website teams to create a comprehensive hub for GTMEngineering.
Increase content velocity to match the pace of AI development, by creating content, hiring creators, and ensuring comprehensive coverage.
Lead and grow the University content team in a player-coach capacity, unblocking the team, sharpening their work, and taking strategic/planning weight off their plates.
Build content partnerships or hire content creators to maintain pace.
Create processes and systems to make innovations from Solutions, GTMOps, and Forward Deployed GTME teams accessible to the global GTME community.
Launch experimental programs such as visiting professors, community-authored guides, and asynchronous peer-review mechanisms.
Make content a defensible flywheel for GTME Ecosystem brand and inbound by measuring resonance, doubling down on successful content, and eliminating ineffective content.
Build the world's best automation content ecosystem, inclusive of GTM engineering.