GTME Ecosystem - Ecosystem Programs Lead

Clay Labs•New York, NY

About The Position

Clay is seeking an Ecosystem Programs Lead to build and manage strategic partnerships within the GTM (Go-To-Market) ecosystem. This role is responsible for developing structured partnerships with key players like every.to, GTM School, RevTech, SVAcademy, HubSpot, and Salesforce. The goal is to compound distribution, credibility, and GTME (Go-To-Market Enablement) supply/demand. This is a mini-founder role where you will own the entire partnership lifecycle, from defining the strategy and identifying partners to executing co-created programs and measuring their impact. You will be responsible for ecosystem and education partnerships, platform co-marketing, driving partner-sourced enterprise demand, sourcing talent for the talent marketplace, managing a co-marketing portfolio, and measuring key metrics such as GTMEs added to the marketplace, workspaces activated, leads generated, and co-marketing reach.

Requirements

Partnerships operator who treats it like product, building programs with clear mechanics, measurement, and iteration loops.
Someone with taste in ecosystem, able to differentiate between partners that will compound for Clay and those that are vanity logos.
A deal-maker who can close partnerships and then run them, including launching programs, tracking performance, and iterating.
Patient with long cycles, focusing on building a portfolio rather than chasing quick wins.
Well-networked in GTM, AI, and education, with knowledge of or ability to reach key teams at relevant companies.
Proven hunger and experience running a partnerships function, BD motion, or co-marketing program with full-cycle ownership.
Ability to operate in a complex organizational structure, negotiating swimlanes and being generous with credit.
Comfortable with numbers and measuring the impact of partnerships.

Nice To Haves

If you have to build the Rolodex from zero, the ramp will be slow.

Responsibilities

Build the partnerships portfolio from scratch, defining target partners, tiering them by value, and managing them as a portfolio with a clear point of view on investment.
Turn existing relationships into structured programs with clear goals, deliverables, and measurement, and scale systems to support GTME programs globally.
Ship co-created content and programs with partners, such as joint courses, guest series, co-authored playbooks, and shared certifications.
Identify and execute 3-5 high-leverage co-creations per quarter.
Turn partner networks into GTME supply by building a pipeline from partner completion to vetting to marketplace listing for the Talent Marketplace.
Turn partner networks into enterprise demand by working with Sales to build partner-sourced intro and referral motions.
Treat partnerships like a product, building programs with clear mechanics, measurement, and iteration loops.
Ensure every partnership has a measurable contribution to GTME supply, enterprise demand, or brand.