GTM Program Manager

HP•Vancouver, WA

1d•Remote

About The Position

Specialty Printing & Technology Solutions (SPTS) is looking for a GTM Program Manager to play a pivotal role in shaping the future growth of a dynamic, technology‑driven business. This is a high‑impact position with real visibility and influence, critical to SPTS’s long‑term success. SPTS brings HP’s industry‑leading Thermal Inkjet (TIJ) technologies—including TIJ 2.5, 4.0, and 5.0—to market through a global network of OEM partners. These partners create innovative specialty printers used in diverse, fast‑growing applications such as Coding & Marking, Packaging, Specialty Industrial Applications, and Direct Mail, extending HP technology far beyond its traditional markets. In this role, you will lead cross‑functional and cross‑organizational teams, along with external agencies, to plan and execute a robust, year‑round presence at key industry tradeshows worldwide. You’ll also collaborate with Product/Segment managers to bring GTM strategies to life —translating business objectives into actionable plans, managing budgets, and ensuring flawless delivery. You will own the PCBM spend budget, track performance, and measure ROI across sales and marketing initiatives, using data and insights to continuously optimize impact. This role offers the opportunity to influence both strategy and execution. For someone passionate about program management, go‑to‑market strategy, and technology‑driven growth , this role provides meaningful opportunities to learn, stretch, and advance—while making a visible contribution to a global business.

Requirements

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.
Agile Methodology
Analytics
Business Development
Business Strategies
Business To Business
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Strategies
New Product Development
Product Management
Product Marketing
Product Strategy
Project Management
Thought Leadership
Value Propositions

Responsibilities

Leads cross-functional, cross-organizational teams and external agencies in the development and execution of GTM plans and budgets.
Develops and secures approval for comprehensive GTM plans and budgets that align with business objectives and market opportunities.
Leads development and communication of closed-loop post-analysis for marketing programs, identifying key insights and actionable recommendations to optimize future initiatives.
Develops, defines, and executes offering/segment messaging strategies and monitors their delivery.
Leads execution and monitoring of predetermined customer segmentation strategies and experience plans to enhance customer engagement and drive targeted marketing efforts.
Drives tracking and reporting of program performance against benchmarks, making data-driven recommendations for improvement.
Leads collaboration with the sales team to assist in the development of sales training materials, ensuring alignment between sales and marketing efforts.
Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave